Victoria's Secret
Making a global icon feel at home in Bengaluru, one conversation at a time.
Services
Influencer Marketing
Guest Listing
Collaborations
Namita Jain
Karishma Dutta
Surina Sayal
Sim Pereira
Client:
Victoria's Secret
Industry
Fashion/Apparel
Victoria’s Secret entered India with its first store at Bengaluru’s Mall of Asia, bringing its global recognition, strong expectations, and a distinct brand identity.
The challenge wasn’t to build awareness, but to ensure the launch felt aligned with the market it was stepping into. The focus was on translating a global icon into a locally relevant moment. We approached this as an experience-led introduction. The objective was to create the right kind of visibility - driven by people, presence, and content that felt aspirational without losing context.
The launch was built around a curated influencer and media event, where every element - from the guest list to the environment, was designed to reflect the brand’s signature glamour. Over 110 influencers, creators, and key lifestyle voices were invited, each selected to bring a distinct perspective to the narrative.
The event unfolded as a live content ecosystem. Reels, stories, and posts captured the space, the energy, and the brand - allowing the launch to extend far beyond the store itself and into digital conversations across platforms.
The result was immediate visibility with strong cultural recall.
With over 200 pieces of content and a reach exceeding a million users, the launch generated sustained engagement within the right audience groups.
Victoria’s Secret didn’t just open its doors in Bengaluru. It entered the market with clarity, presence, and a narrative that felt both global and grounded.
The Impact
110+
Influencers Engaged
210+
Posts Created
1M+
Reach Achieved
