Zarqash
Introducing a Michelin-starred chef's India debut with the attention it deserved.
Services
Launch Strategy
Public Relations
Influencer Marketing
Guest Listing
Media Highlights
Bengaluru Serv'd
Recipeat
Vogue
The Hindu
The New Indian Express
Client:
Zarqash
Industry
Food & Beverage
Zarqash marked Michelin-starred Chef Rohit Ghai’s long-awaited return to India, set within The Ritz-Carlton, Bengaluru, a space where expectations are already high.
The challenge wasn’t just to introduce a new restaurant, but to match the weight of the name behind it. We approached this as a moment that needed to unfold with intent.
The strategy was built around a three-day, tiered experience designed to build intrigue and depth. It began with an intimate GM’s Table for a select group of HNIs and socialites, offering a first look into Chef Ghai’s philosophy. The second evening shifted focus to media, with a curated table for leading editors across lifestyle and F&B.
The objective was to position Zarqash as more than a dining space, establishing it as a benchmark for progressive Indian cuisine in the city.
This allowed the story to be told with nuance, anchoring the brand in credibility and strong editorial presence.
The final day brought scale and energy. The main launch transformed the space into an immersive environment - combining live handpan music, a bespoke perfume bar, Indian-inspired décor, and curated experiences that extended beyond the plate. Every detail was designed to feel intentional, layered, and memorable. The result was immediate visibility with lasting recall. The launch generated strong traction across both social and editorial platforms, with nearly 150 organic social mentions and over 25 prominent media features. More importantly, it built authority.
Zarqash didn’t enter quietly, it established itself early as a serious contender in Bengaluru’s luxury dining space.
The Impact
150+
Social Media Assets
25+
Media Stories
