Paper & Pie
Building a cafe where creativity has room to happen.
Services
Branding & Strategy
Branding & Strategy
Social Media
Social Media
Photography & Film
Photography & Film
Public Relations
Public Relations
Client:
Paper & Pie
Industry:
Food & Beverage
Paper & Pie approached Bold & Beyond at the concept stage with a name and an ambition: to create a cafe and community space for creators in Bengaluru’s Indiranagar. It was designed as a space for people to explore ideas, create, collaborate and connect.
The challenge was to turn that ambition into a brand people could recognise and connect with. We developed a cohesive, minimal identity that brought together the cafe’s creative purpose, its distinctive aesthetics and its welcoming atmosphere.
The visual language was designed to feel consistent with the space – a cohesive, minimalistic brand identity that would appeal to creators and food enthusiasts alike. The social content highlighted its food, podcast and conference rooms & the details that made it distinctive.
We extended the brand through social media, influencer partnerships, PR and location-specific campaigns. Each outlet had a tailored social strategy with influencers hosting tables and workshops to give different ways to experience the cafe.
Paper & Pie approached Bold & Beyond at the concept stage with a name and an ambition: to create a cafe and community space for creators in Bengaluru’s Indiranagar. It was designed as a space for people to explore ideas, create, collaborate and connect.
The challenge was to turn that ambition into a brand people could recognise and connect with. We developed a cohesive, minimal identity that brought together the cafe’s creative purpose, its distinctive aesthetics and its welcoming atmosphere.
The visual language was designed to feel consistent with the space – a cohesive, minimalistic brand identity that would appeal to creators and food enthusiasts alike. The social content highlighted its food, podcast and conference rooms & the details that made it distinctive.
We extended the brand through social media, influencer partnerships, PR and location-specific campaigns. Each outlet had a tailored social strategy with influencers hosting tables and workshops to give different ways to experience the cafe.
The Impact
50M+
Impressions
141+
Media Features
24.5K+
Followers Built
More Work
Menu
Menu
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Counted, not claimed.