Toscano
Refreshing a beloved brand without losing what made people love it.
Services
Brand Collaterals
Brand Collaterals
Content Strategy
Content Strategy
Social Media
Social Media
Website Development
Website Development
Photography & Film
Photography & Film
Client:
Toscano
Industry:
Food & Beverage
Toscano had already earned its place as one of Bengaluru’s most loved Italian-inspired dining destinations. But its digital presence didn’t reflect the richness of the in-person experience. The opportunity was to make that commitment to storytelling, quality service and a premium experience more visible.
The challenge was to bring greater consistency to how Toscano looked, felt and communicated across touchpoints. We refreshed its social media approach and refined its brand guidelines, updating typography and colors to create a more cohesive presence, both online and offline.
Every part of the refresh focused on translating the feeling of the space online: the interiors, the craft behind the food, and the attention to detail that defined the experience. Content moved towards ingredient spotlights, behind-the-scenes chef features, culinary traditions and dining experiences, bringing the artistry and care behind each dish into focus.
We extended the refreshed presence through influencer partnerships and targeted paid media. Collaborations with luxury lifestyle influencers and food critics helped Toscano reach audiences who appreciate fine dining, while paid campaigns targeted specific demographics and locations.
Toscano had already earned its place as one of Bengaluru’s most loved Italian-inspired dining destinations. But its digital presence didn’t reflect the richness of the in-person experience. The opportunity was to make that commitment to storytelling, quality service and a premium experience more visible.
The challenge was to bring greater consistency to how Toscano looked, felt and communicated across touchpoints. We refreshed its social media approach and refined its brand guidelines, updating typography and colors to create a more cohesive presence, both online and offline.
Every part of the refresh focused on translating the feeling of the space online: the interiors, the craft behind the food, and the attention to detail that defined the experience. Content moved towards ingredient spotlights, behind-the-scenes chef features, culinary traditions and dining experiences, bringing the artistry and care behind each dish into focus.
We extended the refreshed presence through influencer partnerships and targeted paid media. Collaborations with luxury lifestyle influencers and food critics helped Toscano reach audiences who appreciate fine dining, while paid campaigns targeted specific demographics and locations.
The Impact
585%
Jump in Impressions
20%
Increase in Followers
54%
Growth in Followers
More Work
Menu
Menu
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