Toscano

Refreshing a beloved brand without losing what made people love it.

Services

Services

Brand Collaterals

Brand Collaterals

Content Strategy

Content Strategy

Social Media

Social Media

Website Development

Website Development

Photography & Film

Photography & Film

Client:

Toscano

Industry:

Food & Beverage

Toscano
Group of friends enjoying Italian cuisine at Toscano Bangalore, sharing laughter, food, and a memorable dining experience
Two women enjoying a cheerful brunch at Toscano Bangalore, smiling over Italian food in a relaxed, sunlit setting

Toscano had already earned its place as one of Bengaluru’s most loved Italian dining destinations. But while the experience remained memorable in person, the brand’s digital presence wasn’t reflecting the richness and character people associated with it.

Toscano
Toscano
Group of four friends at Toscano Bangalore smiling and browsing the menu while placing their order in a warm, inviting atmosphere
Woman sipping a cocktail at Toscano Bangalore, enjoying a relaxed Italian dining experience with crafted drinks
  • Chef at Toscano Bangalore preparing a fresh Italian dish in the kitchen, highlighting authentic culinary techniques and craftsmanship
  • Two women on a girls’ day out at Toscano Bangalore, smiling and raising their glasses for a toast over Italian food
  • Three candid moments at Toscano Bangalore featuring guests sipping cocktails and enjoying Italian desserts, capturing joy, flavor, and indulgent dining
  • Italian dish presented with a festive Christmas theme at Toscano Bangalore, featuring seasonal garnishes and holiday-inspired plating
  • Italian dish presented with a festive Christmas theme at Toscano Bangalore, featuring seasonal garnishes and holiday-inspired plating

The opportunity wasn’t to reinvent Toscano for a younger audience, but to reintroduce it in a way that felt more visible, contemporary, and culturally relevant without losing the familiarity long-time patrons already loved.

Laptop displaying the Toscano restaurant website
Smartphone displaying the Toscano restaurant website
Toscano

Every part of the refresh focused on translating the feeling of the space online - the interiors, the craft behind the food, the comfort of shared meals, and the understated charm that had always defined the brand.

Display boards placed outside Toscano restaurant, showcasing branding and menu highlights

The result was a brand presence that felt both familiar and newly discoverable. Toscano remained rooted in everything people already trusted, while opening itself up to a newer generation experiencing the brand for the first time.

Toscano
Group of friends enjoying Italian cuisine at Toscano Bangalore, sharing laughter, food, and a memorable dining experience
Two women enjoying a cheerful brunch at Toscano Bangalore, smiling over Italian food in a relaxed, sunlit setting

Toscano had already earned its place as one of Bengaluru’s most loved Italian dining destinations. But while the experience remained memorable in person, the brand’s digital presence wasn’t reflecting the richness and character people associated with it.

Toscano
Toscano
Group of four friends at Toscano Bangalore smiling and browsing the menu while placing their order in a warm, inviting atmosphere
Woman sipping a cocktail at Toscano Bangalore, enjoying a relaxed Italian dining experience with crafted drinks
  • Chef at Toscano Bangalore preparing a fresh Italian dish in the kitchen, highlighting authentic culinary techniques and craftsmanship
  • Two women on a girls’ day out at Toscano Bangalore, smiling and raising their glasses for a toast over Italian food
  • Three candid moments at Toscano Bangalore featuring guests sipping cocktails and enjoying Italian desserts, capturing joy, flavor, and indulgent dining
  • Italian dish presented with a festive Christmas theme at Toscano Bangalore, featuring seasonal garnishes and holiday-inspired plating
  • Italian dish presented with a festive Christmas theme at Toscano Bangalore, featuring seasonal garnishes and holiday-inspired plating

The opportunity wasn’t to reinvent Toscano for a younger audience, but to reintroduce it in a way that felt more visible, contemporary, and culturally relevant without losing the familiarity long-time patrons already loved.

Laptop displaying the Toscano restaurant website
Smartphone displaying the Toscano restaurant website
Toscano

Every part of the refresh focused on translating the feeling of the space online - the interiors, the craft behind the food, the comfort of shared meals, and the understated charm that had always defined the brand.

Display boards placed outside Toscano restaurant, showcasing branding and menu highlights

The result was a brand presence that felt both familiar and newly discoverable. Toscano remained rooted in everything people already trusted, while opening itself up to a newer generation experiencing the brand for the first time.

The Impact

585%

Jump in Impressions

20%

Increase in Followers

54%

Growth in Followers

A few wins we’re not too humble to mention.

© Bold & Beyond. All Rights Reserved 2023.

A few wins we’re not too humble to mention.

© Bold & Beyond. All Rights Reserved 2023.