FastTrack

Accelerating Innovation with a Bold New Identity

Accelerating Innovation with a Bold New Identity

Client:

FastTrack

Industry:

Fintech

Type:

Branding & Strategy

Branding & Strategy

Batch.Works logo over a photo of a box of 3D printed objects

The Challenge

The Challenge

The Challenge

Fast Track, a Europe-based funding platform, was more than just a matchmaker between startups and investors, it was a catalyst for innovation. But to attract the right entrepreneurs and build long-term credibility, it needed a brand identity that clearly reflected its value: smart capital, real connections, and future-forward thinking.

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

Startups aren’t just looking for funding, they’re looking for partners who get their pace, their ambition, and their mindset. The opportunity was to position Fast Track not as a corporate platform, but as a confident, modern ally to the next generation of innovators.

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Our Approach

We created a sleek, minimal brand identity that spoke the language of both innovation and trust. The design was sharp but approachable, built to resonate with young founders while signaling strength and clarity to investors.

From the logo to tone of voice, every element reflected Fast Track’s role as a forward-moving, dependable player in Europe’s startup ecosystem.

Streetside billboard with flyposters of the Batch.Works brand and illustrations

The Impact

Crafting a brand that speaks to Europe’s next generation of entrepreneurs

Fast Track’s new identity gave it the presence it needed to stand out in a high-stakes space. It now speaks directly to the kind of startups it hopes to back – bold, sharp, and ready to scale – while earning trust among investors who value clarity, vision, and execution.