Italia, THE Park
Refining a dining experience rooted in Venetian culture.
Services
Rebranding
Rebranding
Visual Identity
Visual Identity
Social Media
Social Media
Photography & Film
Photography & Film
Client:
Italia, THE Park
Industry:
Food & Beverage
Italia had a distinct identity rooted in Italian dining, but the opportunity was to evolve beyond the conventions of traditional Italian fine dining.
The challenge was to reimagine the brand’s personality and physical expression, creating something bolder, more playful and relevant to a contemporary audience while retaining its Italian essence.
Inspired by the lively spirit of Venetian cicchetti bars, the direction was to create a vibrant Italian dining destination in Bengaluru, where authentic flavours met a more contemporary, immersive setting.
The refreshed identity brought this thinking to life, balancing the brand’s heritage with a renewed sense of energy and character. The result was an evolution that felt more current while staying true to what made Italia distinctive.
Italia had a distinct identity rooted in Italian dining, but the opportunity was to evolve beyond the conventions of traditional Italian fine dining.
The challenge was to reimagine the brand’s personality and physical expression, creating something bolder, more playful and relevant to a contemporary audience while retaining its Italian essence.
Inspired by the lively spirit of Venetian cicchetti bars, the direction was to create a vibrant Italian dining destination in Bengaluru, where authentic flavours met a more contemporary, immersive setting.
The refreshed identity brought this thinking to life, balancing the brand’s heritage with a renewed sense of energy and character. The result was an evolution that felt more current while staying true to what made Italia distinctive.
Menu
Menu
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Counted, not claimed.