Italia The Park
Client:
Italia The Park
Industry:
Food & Beverage
Italia, India’s first Venetian-inspired Cicchetti bar, had built a name for itself with authentic Italian flavours and refined ambience. But while the experience remained elevated and immersive, the brand’s identity needed a refresh – one that could reflect both its old-world charm and contemporary relevance in a rapidly evolving fine-dining landscape.
Italia’s strength wasn’t just in its food—it was in how it made people feel: transported, welcomed, and delighted. The opportunity wasn’t to change that, but to distill it. To build an identity that celebrated the elegance of tradition while embracing the confidence of today.
Our Approach
We developed a visual identity that mirrored Italia’s philosophy – classic in foundation, but bold in execution.
The logo drew from the precision of Italian craftsmanship, while subtle design elements added depth, texture, and modernity. Every detail – from type to palette, was chosen to evoke richness and warmth, creating a brand that felt layered and unmistakably Italian.
The Impact
A new identity that felt like coming home, just sharper.
Italia’s refreshed brand elevated the dining experience beyond the plate. It brought visual clarity to an already well-loved space, strengthening emotional connection while attracting a new generation of patrons. With its evolved identity, Italia now stands out not just for its flavours, but for the full story it tells—one rooted in tradition, but ready for the now.
