TIGERFIRE
Building credibility for a vodka brand beyond celebrity ownership.
Services
360° Launch Strategy
360° Launch Strategy
Social Media
Social Media
Experiential Events
Experiential Events
Public Relations
Public Relations
Client:
TIGERFIRE
Industry:
Alco Bev
TIGERFIRE entered a premium spirits market already crowded with celebrity-backed brands. Being seen wasn’t going to be enough. The brand needed a reason to be remembered beyond the names behind it.
Instead of leading with fame, we positioned TIGERFIRE as a founder-led brand built by Sanjay Dutt and Paresh Ghelani, with a clear philosophy, intent and point of view from day one.
The launch brought that philosophy to life. A high-impact Mumbai celebration brought together celebrities, creators and cultural voices – including Shilpa Shetty, AP Dhillon, Jackie Shroff, Sushmita Sen and many more, creating a moment around the brand while keeping the founders and their story at the centre.
The narrative then travelled across lifestyle, business, entertainment and alco-bev media. It gave TIGERFIRE the visibility of a major launch, while the founder-led storytelling gave it something more lasting: a distinct identity in a crowded category.
TIGERFIRE entered a premium spirits market already crowded with celebrity-backed brands. Being seen wasn’t going to be enough. The brand needed a reason to be remembered beyond the names behind it.
Instead of leading with fame, we positioned TIGERFIRE as a founder-led brand built by Sanjay Dutt and Paresh Ghelani, with a clear philosophy, intent and point of view from day one.
The launch brought that philosophy to life. A high-impact Mumbai celebration brought together celebrities, creators and cultural voices – including Shilpa Shetty, AP Dhillon, Jackie Shroff, Sushmita Sen and many more, creating a moment around the brand while keeping the founders and their story at the centre.
The narrative then travelled across lifestyle, business, entertainment and alco-bev media. It gave TIGERFIRE the visibility of a major launch, while the founder-led storytelling gave it something more lasting: a distinct identity in a crowded category.
The Impact
50+
Media Coverages
1.5Cr+
Total PR Value Generated
50+
Paparazzi Coverages (From Launch Event)
More Work
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