TIGERFIRE

Building credibility for a vodka brand beyond celebrity ownership.

Services

360° Launch Strategy

360° Launch Strategy

Social Media

Social Media

Experiential Events

Experiential Events

Public Relations

Public Relations

Client:

TIGERFIRE

Industry:

Alco Bev

TigerFire

TIGERFIRE entered India’s premium vodka market at a time when celebrity-backed alcohol brands had started to feel predictable. The challenge was to ensure the brand was seen as something more substantial than another famous face entering the category.

TigerFire
TigerFire
TigerFire
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front

Built by Sanjay Dutt and Paresh Ghelani, TIGERFIRE carried a story rooted in resilience, loyalty, and long-term conviction.

  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire

The communication moved carefully between culture, commerce, and craft. It felt aspirational without becoming superficial, premium without becoming inaccessible, and founder-led without relying entirely on star power.

Media conversations explored the founders’ journey, the thinking behind the product, and TIGERFIRE’s place within India’s evolving premium spirits landscape. The launch became less about endorsement and more about identity.

TigerFire

TIGERFIRE entered India’s premium vodka market at a time when celebrity-backed alcohol brands had started to feel predictable. The challenge was to ensure the brand was seen as something more substantial than another famous face entering the category.

TigerFire
TigerFire
TigerFire
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front

Built by Sanjay Dutt and Paresh Ghelani, TIGERFIRE carried a story rooted in resilience, loyalty, and long-term conviction.

  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire
  • TigerFire

The communication moved carefully between culture, commerce, and craft. It felt aspirational without becoming superficial, premium without becoming inaccessible, and founder-led without relying entirely on star power.

Media conversations explored the founders’ journey, the thinking behind the product, and TIGERFIRE’s place within India’s evolving premium spirits landscape. The launch became less about endorsement and more about identity.

The Impact

50+

Media Coverages

1.5Cr+

Total PR Value Generated

50+

Paparazzi Coverages (From Launch Event)

About Project

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A few wins we’re not too humble to mention.

Bangalore, KA

06:44:18

hello@boldandbeyond.in

(+91) 96065 10079

© Bold & Beyond. All Rights Reserved 2023.

Terms & Conditions

Bold & Beyond logo

Home

Work

About

News

Careers

Blogs

Contact

Instagram

LinkedIn

A few wins we’re not too humble to mention.

Bangalore, KA

06:44:18

hello@boldandbeyond.in

(+91) 96065 10079

© Bold & Beyond. All Rights Reserved 2023.

Terms & Conditions