The Leela Palace Bengaluru, long synonymous with luxury and elegance, housed three exceptional dining spaces — Le Cirque Signature, Zen, and ZLB23 — that hadn’t yet received the recognition they deserved. The challenge was to reposition the property not just as a place to stay, but as a compelling destination for world-class culinary experiences.
Our Approach
We developed a campaign that allowed The Leela’s understated charm to unfold through curated, cultural moments. At Le Cirque, elegant dinners with international chefs helped attract a discerning fine-dining audience. ZLB23 was elevated from a hidden bar into a coveted cocktail destination, with global bar takeovers and a new social energy.
Through editorial previews, intimate influencer evenings, and thoughtfully positioned event listings, the campaign cultivated presence without pretension — creating buzz by design.
The Impact
Where Hospitality Met Headlines: The Leela’s Journey to Cultural Icon
The Leela’s dining experiences quickly earned their place in the spotlight. Features in Condé Nast Traveller, Mint Lounge, Augustman, and The Hindu helped shape the public narrative. Over half a million impressions followed, led by tastemakers and guests who experienced it firsthand. ZLB23, once tucked quietly within the palace, emerged as a destination in its own right — synonymous with creativity, craft, and culture.
What began as a repositioning became a reinvention. The Leela Palace Bengaluru, guided by Bold and Beyond’s strategy, reintroduced itself to the country not just as a luxurious retreat, but as a stage for unforgettable culinary storytelling. A place where the hospitality was as thoughtful as the plating, and every experience left a lasting impression.
Campaign Reach
Media Coverage Mentions
Brand Mentions Accuracy
