The Leela Palace
A luxury hotel. A dining destination. Finally seen as both.
Services
Public Relations
Influencer Marketing
Media Highlights
Condé Nast Traveller
Mint Lounge
Augustman
The Hindu
Client:
The Leela Palace
Industry
Hospitality
The opportunity wasn’t to create something new, but to reframe what already existed.
The Leela Palace Bengaluru had long been synonymous with luxury. But within it sat three distinct dining experiences - Le Cirque Signature, Zen, and ZLB23 that hadn’t yet stepped into the spotlight. The shift needed wasn’t louder communication, it was sharper storytelling, placed in the right moments, with the right audiences.
At Le Cirque, curated dinners with international chefs brought in a discerning fine-dining audience. ZLB23 evolved from a hidden bar into a destination in its own right driven by global bar takeovers, elevated programming, and a renewed social energy.
The Leela Palace Bengaluru had long been synonymous with luxury. But within it sat three distinct dining experiences - Le Cirque Signature, Zen, and ZLB23 that hadn’t yet stepped into the spotlight.
Every moment was designed to feel discovered, not announced.
The result was a shift in perception. Features across Condé Nast Traveller, Mint Lounge, Augustman, and The Hindu helped shape the narrative, supported by over half a million impressions driven by tastemakers and real experiences.
The Leela Palace Bengaluru was no longer just a place to stay. It became a place to arrive for food, for culture, and for experiences that stayed with you long after.
The Impact
1.6M+
Campaign Reach
172
Media Coverage Mentions
90%
Brand Mentions Accuracy
