The Leela Palace
A luxury hotel. A dining destination. Finally seen as both.
Services
Public Relations
Influencer Marketing
Media Highlights
Condé Nast Traveller
Mint Lounge
Augustman
The Hindu
Client:
The Leela Palace
Industry
Hospitality
The Leela Palace Bengaluru was already known for luxury, but its dining experiences had stories of their own.
With Le Cirque Signature, Zen and ZLB23 under one roof, the opportunity was to bring greater attention to the breadth of its culinary offering and show guests that the palace was a destination for exceptional dining, cocktails and experiences in its own right. The strategy was built around creating experiences people would want to talk about, while putting each restaurant into the right conversations.
We used targeted media interactions, high-net-worth engagements, curated event listings and influencer partnerships to spotlight the hotel and its dining experiences. For Le Cirque Signature, this included paired dinners with international culinary masters, bringing global expertise together with the restaurant’s dining experience.
ZLB23 became a particular focus, with the International Bar Takeover Series giving us a way to connect Bengaluru’s cocktail scene with some of the world’s best bars.
The result was stronger visibility for both the hotel & its dining experiences, across the audiences that mattered.
We brought global names including Paradise, ranked #1 in the World’s Best Bars 2022, and Handshake, ranked #11, to Bengaluru. Strategic media previews, influencer partnerships and global press outreach helped build the story around ZLB23 and its place within the city’s evolving mixology landscape. Coverage appeared across publications including Mint Lounge, Condé Nast Traveller, Augustman and The Hindu, while influencer partnerships and event-led content drove a significant uptick in online conversations.
By bringing together culinary talent, global bar collaborations, media and tastemakers, we helped strengthen The Leela Palace Bengaluru’s presence within the city’s luxury dining and hospitality landscape.
The Impact
1.6M+
Campaign Reach
172+
Total Media Coverages
534K+
Audience Engaged
