Hyatt Centric Hebbal Bengaluru had all the right ingredients - a central location, a sleek property, and a strong foothold among business travellers. But when it came to the leisure crowd, it hadn’t quite broken through. The task was to help the hotel evolve from a purely corporate hub into a destination that felt just as relevant for weekend escapes, workcations, and Sunday indulgences.
Our Approach
We designed a campaign that positioned Hyatt Centric as the perfect “bleisure” destination. Staycations were turned into scroll-stopping stories through influencer collaborations. Weekdays became workcations, and weekends transformed into full-fledged getaways. F&B was brought to the forefront with a Sunday brunch campaign that earned its place on every must-do list.
We hosted immersive media experiences, including FAM trips and exclusive events like Shad Skye and the Tevar showcase, helping the property become a physical part of the city’s social calendar. Coverage followed organically, with the hotel finding itself not just in travel and hospitality pages, but in lifestyle and entertainment conversations too.
The Impact
From Business Hotel to Weekend Favourite: Hyatt Centric’s Cultural Turnaround
In just three months, Hyatt Centric Hebbal Bengaluru transformed from a corporate stay to a vibrant part of the city’s social fabric. Through curated influencer experiences and buzzworthy events, we turned attention into footfalls and conversations into conversions. The hotel began to pulse with a new kind of energy—one that was social, spirited, and distinctly local.
What was once primarily a weekday address started showing up in the city’s weekend plans. Sunday brunches became social rituals. Staycations gained momentum. And with growing visibility, the hotel's leadership emerged as a cultural voice in Bengaluru’s evolving lifestyle space—repositioning the property not just as a place to stay, but as a place to belong.
Media Features
Social Media Mentions
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