KOKO

Taking a cult Mumbai brand into new cities without losing its exclusivity.

Services

Public Relations

Influencer Marketing

Collaborations

SexyFish

Locale Firenze

News 18

Lifestyle Asia

Client:

KOKO

Industry

Food & Beverage

KOKO restaurant entrance, public relations and influencer marketing by Bold & Beyond

As the brand prepared to enter Bengaluru and Hyderabad, the challenge was to carry that same cultural weight into new cities without losing its sense of exclusivity.

The shift wasn’t just about opening new locations. It was about arriving with relevance. We approached this as a carefully curated entry into each market, focusing on the people, spaces, and moments that shape how a brand is experienced.

For KOKO, that meant building anticipation, controlling access, and ensuring every interaction felt intentional. The launch strategy was designed across two distinct phases for each city.

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Koko plated dish with dumplings and tea service, public relations and influencer marketing by Bold & Beyond

Koko appetisers arranged beside tea cups, public relations and influencer marketing by Bold & Beyond

In Bengaluru, the introduction began with a closed-door preview for media and tastemakers - setting the tone for KOKO’s fine-dining-meets-nightlife identity. This was followed by a more social, lifestyle-led experience, where a daytime brunch transitioned into an evening of curated conversations, cocktails, and momentum.

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Koko dining room with a red ceiling feature, public relations and influencer marketing by Bold & Beyond

Koko dining room with hanging lights and a long table, public relations and influencer marketing by Bold & Beyond

KOKO: restaurant lounge with plants and warm lighting, public relations and influencer marketing by Bold & Beyond

In Hyderabad, the approach leaned into a more high-profile, celeb-led narrative.

The guest list brought together film personalities, luxury audiences, and key cultural voices, ensuring the launch felt less like an opening and more like a city-wide moment. From immersive dining to bar-led experiences, every detail was designed to reinforce the brand’s premium positioning. The result was immediate visibility with the right kind of attention. Coverage across national lifestyle and F&B media, combined with strong on-ground presence, helped KOKO establish itself quickly within both cities.

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