KOKO, Mumbai’s cult-favourite Asian gastro-bar and cocktail destination, was ready to expand beyond its home turf for the first time – with launches in Bangalore and Hyderabad. But with a new city comes a new challenge: how do you preserve exclusivity while creating instant relevance? The goal was to introduce KOKO to new audiences without compromising its luxury positioning or diluting the cultural capital it had built in Mumbai.
Our Approach
We crafted a 2-day launch strategy tailored to each city’s culture and audience. In Bangalore, Day 1 kicked off with an exclusive media and tastemaker preview, setting the tone for KOKO’s fine-dining meets nightlife energy. Day 2 was all about lifestyle-driven engagement: a stylish daytime brunch that transitioned into an evening of curated conversations, cocktails, and creator-led buzz.
Hyderabad called for a more celeb-forward tone, and we delivered. A high-profile guest list featuring South Indian film stars, luxury connoisseurs, and prominent creators made sure the launch felt like a citywide event. From bartender takeovers to immersive dining, every detail was designed to feel premium yet personal.
The Impact
KOKO’s first ventures outside Mumbai were anything but quiet.
KOKO’s first ventures outside Mumbai were anything but quiet. The launches sparked immediate buzz, with packed guest lists, strong influencer turnout, and widespread media coverage. From Japanese consulate members to regional film stars, the events brought together a cross-section of each city’s cultural tastemakers, establishing KOKO as more than just a new restaurant—it was the new place to be.
The brand’s signature blend of luxury, energy, and exclusivity translated seamlessly across cities. Lifestyle features, social media content, and word-of-mouth all reinforced KOKO’s image as a premium destination. By creating the right kind of access, the launches helped KOKO enter new markets not as an outsider, but as a tastemaker in its own right.
