KOKO
Taking a cult Mumbai brand into new cities without losing its exclusivity.
Services
Public Relations
Influencer Marketing
Collaborations
SexyFish
Locale Firenze
News 18
Lifestyle Asia
Client:
KOKO
Industry
Food & Beverage
As the brand prepared to enter Bengaluru and Hyderabad, the challenge was to carry that same cultural weight into new cities without losing its sense of exclusivity.
The shift wasn’t just about opening new locations. It was about arriving with relevance. We approached this as a carefully curated entry into each market, focusing on the people, spaces, and moments that shape how a brand is experienced.
For KOKO, that meant building anticipation, controlling access, and ensuring every interaction felt intentional. The launch strategy was designed across two distinct phases for each city.
In Bengaluru, the introduction began with a closed-door preview for media and tastemakers - setting the tone for KOKO’s fine-dining-meets-nightlife identity.
Rather than entering as a new brand, KOKO arrived as a known one.
This was followed by a more social, lifestyle-led experience, where a daytime brunch transitioned into an evening of curated conversations, cocktails, and creator-driven momentum. In Hyderabad, the approach leaned into a more high-profile, celeb-led narrative. The guest list brought together film personalities, luxury audiences, and key cultural voices, ensuring the launch felt less like an opening and more like a city-wide moment. From immersive dining to bar-led experiences, every detail was designed to reinforce the brand’s premium positioning.
The result was immediate visibility with the right kind of attention. Coverage across national lifestyle & F&B media, combined with strong on-ground presence, helped KOKO establish itself quickly within both cities.
The Impact
45.5M+
Potential Media Audience
165
Media & Social Coverage Pieces
507K+
Estimated Coverage Views
418K+
Print Circulation
