In a crowded and fast-evolving AI landscape, ambition alone doesn’t cut through. NxtGen’s entry into the AI space came with SpeedCloud AI — a Make-in-India platform designed to democratize access to artificial intelligence. With six specialized models focused on productivity, energy efficiency, and data sovereignty, it delivered premium functionality at zero cost — an industry first. But to stand out, SpeedCloud AI needed more than a powerful product. It needed presence, credibility, and immediate cultural relevance — especially ahead of its INR 10,738 Cr bid for the IndiaAI Mission, where it would compete with 18 major players to help shape the country’s AI backbone.
Our Approach
We crafted a high-impact, narrative-first campaign to launch SpeedCloud AI as not just a player, but a pioneer. A focused PR strategy secured top-tier coverage in The Economic Times, The Hindu Business Line, Business Standard, and Entrepreneur India — with 100% positive headlines and SpeedCloud AI front and centre.
Simultaneously, we brought the product into conversation through digital influencers ranging from tech enthusiasts to CXOs — spotlighting real use cases and showing how SpeedCloud AI fit into India’s digital economy.
The Impact
From Newcomer to National Symbol: SpeedCloud AI’s Defining Debut
The campaign delivered more than just attention—it sparked authority. With over 50 strategic press placements, NxtGen was firmly positioned as a serious player in India’s AI landscape. Influencer-driven narratives added vibrance and relatability, transforming technical innovation into mainstream conversation. What began as a product launch quickly evolved into a leadership moment—SpeedCloud AI was no longer the new name in town; it was the one to watch.
Bold and Beyond’s PR strategy didn’t just launch a platform—it launched a movement. SpeedCloud AI emerged as a homegrown force, embodying the values of India’s digital future: smart, sovereign, and scalable. Positioned as a key pillar of the IndiaAI Mission, it became more than a solution—it became a symbol of innovation made in India, for India.
Unique reach through media coverage and social buzz
Consistency in credibility and recognition
