Ilem Japan

Unboxed, Tagged, and Trending: The Beauty Launch India Couldn’t Scroll Past

Client:

Ilem Japan

Industry:

Skincare

Type:

Influencer Marketing

|

Public Relations

Ilem Japan

Unboxed, Tagged, and Trending: The Beauty Launch India Couldn’t Scroll Past

Client:

Ilem Japan

Industry:

Skincare

Influencer Marketing

Content

Content

Public Relations

|

|

Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects
Batch.Works logo over a photo of a box of 3D printed objects

The Challenge

The Challenge

The Challenge

As Ilem Japan entered India’s saturated skincare market, the goal was clear — to break through the noise and establish a premium presence from day one. With beauty consumers spoilt for choice and global brands launching every month, the challenge wasn’t just visibility; it was credibility. Ilem needed a campaign that would feel personal, premium, and purposeful — delivered through voices the Indian beauty community already trusted.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Skincare audiences today don’t just buy into product benefits — they buy into stories, rituals, and trusted recommendations. We saw an opportunity to build brand equity not through mass communication, but through high-touch, high-trust engagement. If we could make India’s top beauty voices experience and believe in Ilem, the brand would speak for itself — and be shared, authentically.

Streetside billboard with flyposters of the Batch.Works brand and illustrations

Our Approach

We launched a strategic influencer gifting campaign across six major cities, tapping into tastemakers in beauty, fashion, and wellness. Every collaboration was personal — from custom-curated boxes to notes that told Ilem Japan’s story and reflected each creator’s style and ethos.

The focus was on intention over volume — each box was a storytelling tool, each post a trusted introduction. By building individual relationships with top-tier creators, we turned every unboxing into a moment of quiet impact that felt honest, aligned, and on-brand.

  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front
  • Batch.Works product catalogue book on a work top with a graphic printed image on the front

The Impact

How Thoughtful Gifting Made Ilem Japan a Name to Know

The campaign sparked a wave of organic content — from serene unboxings and skincare routines to thoughtful product shoutouts. Within weeks, Ilem Japan had reached over 1 million unique accounts, with tags and mentions pouring in across Instagram.

More than just impressions, the campaign built a narrative of calm luxury and trust. Ilem wasn’t just another product on the shelf — it became a name in India’s beauty conversation, introduced through the voices that matter most. The result: a digital debut that didn’t just get seen — it landed.

999,900+

Campaign Reach

Skincare audiences today don’t just buy into product benefits — they buy into stories, rituals, and trusted recommendations. We saw an opportunity to build brand equity not through mass communication, but through high-touch, high-trust engagement. If we could make India’s top beauty voices experience and believe in Ilem, the brand would speak for itself — and be shared, authentically.