Azora
Putting a new destination on people’s wish lists.
Services
Launch Strategy
Public Relations
Influencer Marketing
Media Highlights
Economic Times
News 18
Curly Tales
Outlook Traveller
Client:
Azora
Industry
Hospitality
Ayatana Hospitalities expanded its portfolio with the launch of Azora Goa in January 2024.
To build awareness and establish the resort among Goa’s luxury travel audience, we executed an influencer campaign centred on digital storytelling and immersive experiences.
We approached this as a content-first launch. The focus was on showcasing the property through influencer content, giving audiences a closer look at its villas, facilities and premium offerings.
The campaign centred on an exclusive FAM trip, bringing together 20 influencers from the travel, fashion and lifestyle sectors, each with 500K–1M followers. The experience was designed to showcase the property through its most compelling features, from the Grecian-style villas and lagoon pool to the private pool villas.
The creators brought these experiences to life through Instagram posts, reels and stories, highlighting the resort’s exclusivity and premium offerings.
This content formed the core of the campaign, supported by media coverage to extend its reach. The result was immediate recall and sustained interest. A steady stream of reels, stories, and posts positioned Azora as a high-desire destination – one that people were already talking about and planning to visit before it even fully opened its doors.
Azora didn’t ease into the market. It arrived with momentum, quickly securing its place on Goa’s luxury travel map.
The Impact
50+
Influencers Hosted
100+
Social Media Assets
5M+
Estimated Views
