When Ayatana Hospitalities launched Azora in January 2024, the goal was clear — redefine luxury in Goa. But in a market crowded with properties promising tropical bliss and curated getaways, the challenge was to cut through the noise. Azora needed more than awareness; it needed allure. We had to position it not just as a place to stay, but as the new face of elevated, intentional living.
Our Approach
We designed an influencer-first campaign that would make Azora impossible to ignore. Bringing together 15 high-reach creators from the worlds of travel, fashion, and lifestyle, we curated an immersive FAM trip that doubled as a content engine. Every corner of the property — from sunlit breakfasts to private pool dips — was activated with intent, giving creators the canvas to craft their own version of the soft life.
From reel-worthy aesthetics to shareable touchpoints, the launch weekend was designed to deliver not just impressions, but aspiration. Social-first content led the charge, complemented by digital buzz and organic amplification from those who experienced Azora firsthand.
The Impact
How a FAM Trip Turned Azora Into Goa’s Most Talked-About Luxury Escape
In just a few days, Azora moved from unknown to unmissable. The campaign drove a flood of organic content — aspirational, aesthetic, and impossible to scroll past. Reels, stories, and posts from 15 creators reached millions, creating a digital ripple effect across Instagram and beyond.
More than just visibility, we achieved desirability. Azora didn’t just enter the conversation around Goa’s best stays — it led it. By the end of launch week, it wasn’t just a new property on the map; it was the place to be seen. The soft life had a new address, and everyone wanted in.
Influencers hosted for an exclusive FAM trip.
Posts created to highlight luxury.
Views across content and media.
