Swiggy SteppinOut had an impressive lineup of live experiences — from music and food festivals to pet parties and curated markets — but the goal was bigger than just turnout. With 11 unique IPs and a growing presence across Tier 1 and Tier 2 cities, the challenge was to scale visibility, build cultural resonance, and create a nationwide recall that extended far beyond the venue.
Our Approach
Over two years, we activated over 1,000 creators across 15+ cities, tailoring our mix of macro, micro, and hyperlocal influencers to the vibe of each IP — from Petting Out’s cuddle content to the after-dark buzz of the SteppinOut Night Market. Our outreach was personalized and purposeful, with curated gifting and invites that aligned with each creator’s audience and aesthetic.
To deepen connection, we layered in high-impact sponsored content, live event coverage, and creator storytelling that brought SteppinOut to life on feeds before, during, and after each event. The focus was always on authenticity — creating not just influence, but cultural traction.
The Impact
How Influencer-Led Marketing Turned SteppinOut Into a Cultural Staple
The campaigns built more than visibility — they built loyalty. With national reach, hyperlocal buzz, and sustained digital chatter, SteppinOut transformed from a series of events into a movement that resonated across cities, screens, and subcultures. Each creator post became an invitation, each story a reminder: this is where the culture is happening.
Through our end-to-end influencer strategy, SteppinOut didn’t just grow — it became the event people planned around, posted about, and never wanted to miss.
Attendees in two years.
Unique accounts reached.
