Mysore Saree Udyog
Building a new chapter for a brand generations already knew.
Services
Photography & Film
Photography & Film
Influencer Marketing
Influencer Marketing
Social Media
Social Media
Public Relations
Public Relations
Brand Campaigns
Brand Campaigns
Client:
Mysore Saree Udyog
Industry:
Fashion/Apparel
For over four decades, Mysore Saree Udyog had built something most brands spend years trying to earn: trust. People knew the name, loved the craftsmanship, and had their own stories with the brand. The challenge was to take all of that beyond Bengaluru without losing what made MSU special in the first place.
The ambition wasn’t to reinvent Mysore Saree Udyog. It was to make its legacy visible to people who were discovering it for the first time, while giving a new generation more reasons to connect with the brand.
We brought public relations, social media, influencer marketing, campaigns & content together to give Mysore Saree Udyog a bigger, more expressive voice. From Karigars of MSU and festive campaigns around Diwali and weddings to photoshoots, creator collaborations and everyday social storytelling, we found new ways to tell the stories that had always been at the heart of the brand.
When Mysore Saree Udyog expanded into Hyderabad, that same story travelled with it. The store launch became an opportunity to introduce the brand as more than an ethnic retailer, a name with history, craftsmanship and cultural relevance worth discovering. Today, Mysore Saree Udyog has a stronger presence across media, digital and new markets, while staying rooted in what generations already loved.
For over four decades, Mysore Saree Udyog had built something most brands spend years trying to earn: trust. People knew the name, loved the craftsmanship, and had their own stories with the brand. The challenge was to take all of that beyond Bengaluru without losing what made MSU special in the first place.
The ambition wasn’t to reinvent Mysore Saree Udyog. It was to make its legacy visible to people who were discovering it for the first time, while giving a new generation more reasons to connect with the brand.
We brought public relations, social media, influencer marketing, campaigns & content together to give Mysore Saree Udyog a bigger, more expressive voice. From Karigars of MSU and festive campaigns around Diwali and weddings to photoshoots, creator collaborations and everyday social storytelling, we found new ways to tell the stories that had always been at the heart of the brand.
When Mysore Saree Udyog expanded into Hyderabad, that same story travelled with it. The store launch became an opportunity to introduce the brand as more than an ethnic retailer, a name with history, craftsmanship and cultural relevance worth discovering. Today, Mysore Saree Udyog has a stronger presence across media, digital and new markets, while staying rooted in what generations already loved.
The Impact
112%
Jump in Engagement
190M+
Impressions
53.8%
Growth in Followers
More Work
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Counted, not claimed.