Mysore Saree Udyog
Building a new chapter for a brand generations already knew.
Services
Photography & Film
Photography & Film
Influencer Marketing
Influencer Marketing
Social Media
Social Media
Public Relations
Public Relations
Brand Campaigns
Brand Campaigns
Client:
Mysore Saree Udyog
Industry:
Fashion/Apparel
A brand built over four decades had never invested in marketing. As it prepared to enter a new market, the challenge wasn't earning trust - it was making that trust visible to a new generation.
The objective was to introduce the brand beyond Bengaluru while preserving everything people already loved about it: craftsmanship, heritage, and the emotional connection built across generations.
We led an integrated branding and communications mandate, transforming the digital presence from catalogue-led selling into richer storytelling, while building a PR narrative that positioned the brand as a cultural institution rather than just a retailer.
From social content and brand expression to media visibility and market expansion, every touchpoint worked together to reintroduce a legacy brand with greater relevance, visibility, and cultural resonance.
A brand built over four decades had never invested in marketing. As it prepared to enter a new market, the challenge wasn't earning trust - it was making that trust visible to a new generation.
The objective was to introduce the brand beyond Bengaluru while preserving everything people already loved about it: craftsmanship, heritage, and the emotional connection built across generations.
We led an integrated branding and communications mandate, transforming the digital presence from catalogue-led selling into richer storytelling, while building a PR narrative that positioned the brand as a cultural institution rather than just a retailer.
From social content and brand expression to media visibility and market expansion, every touchpoint worked together to reintroduce a legacy brand with greater relevance, visibility, and cultural resonance.
The Impact
112%
Jump in Engagement
190M+
Impressions
53.8%
Growth in Followers
More Work
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A few wins we’re not too humble to mention.
© Bold & Beyond. All Rights Reserved 2023.
A few wins we’re not too humble to mention.