Ayatana
Launching a luxury resort when travel confidence was at its lowest.
Services
Public Relations
Influencer Marketing
Media Highlights
BW Hotelier
Femina
Economic Times
Outlook Traveller
The Times of India
Client:
Ayatana
Industry
Hospitality
When the world stopped travelling, we had to find a way to make a new luxury resort worth travelling for.
With travel sentiment at its lowest and safety concerns at their peak, the question wasn’t just about visibility, it was about trust. We approached this as a narrative built on confidence and context.
The focus was to position Ayatana not just as a destination, but as a thoughtful escape - one that understood the moment and responded to it with clarity.
The communication centred around safety, serenity, and sustainability. Instead of pushing urgency, the idea was to create a sense of calm, allowing audiences to see travel not as risk, but as something considered and intentional.
Earned media became the primary driver.
Conversations with leadership helped humanise the brand, grounding it in purpose and making the story more relatable. At the same time, immersive stays for leading publications such as Condé Nast Traveller, Travel + Leisure, Architectural Digest, and Indulge, The New Indian Express allowed the experience to be told firsthand. A steady editorial rhythm ensured the brand remained visible without being overwhelming, keeping the narrative consistent across touchpoints.
The result was a strong & credible entry into a highly uncertain market. Ayatana moved from a quiet debut to sustained high occupancy, even within a volatile travel landscape.
The Impact
140K+
Audience Reached
100%
Narrative Delivery
95%
Sustained Occupancy
