Cosmetic surgery in India has long carried a shadow of stigma - often misunderstood, often judged. For Dr. Karishma Aesthetics, one of Bengaluru’s leading cosmetic clinics led by the formidable Dr. Karishma Kagodu, the results were never in question. Her work had already earned her acclaim. But the broader perception of aesthetic treatments hadn’t caught up. The challenge was to reframe the narrative, from taboo to transformative, and position the clinic as a trusted space for confidence, not just correction.
Our Approach
We crafted a layered PR and influence strategy that prioritised storytelling over sales. At the core were campaigns designed to educate, empower and normalise - built around topical moments like Women’s Day, World Plastic Surgery Day, and Breast Cancer Awareness Month. Through real stories of resilience, reconstruction, and self-love, we softened the gaze on cosmetic surgery and built authentic emotional relevance.
Simultaneously, we brought the brand closer to culture, from influencer-led walk-throughs and seasonal skincare stories in Femina Brides to bridal beauty campaigns and strategic collaborations with celebrity makeup artists. Events like Golden Hour Glow and Botox & Bubbles gave media, influencers, and tastemakers a tactile sense of Dr. Karishma’s expertise, shifting perceptions in real time. From expert-led features and radio segments to Instagram Lives and in-clinic content, we ensured that every platform echoed the same truth: aesthetic care can be empowering, accessible, and beautifully human.
The Impact
From Quiet Expertise to Bold Confidence: Dr. Karishma Aesthetics' Rise to Trust
Dr. Karishma Aesthetics didn’t just gain recognition—it earned trust. Through strategic PR, thoughtful storytelling, and consistent visibility, we helped shift perception from clinical to confident. Footfalls increased, media narratives evolved, and most importantly, people began speaking more openly about their choices. What was once a hesitant conversation became an empowered one.
This wasn’t just about beauty—it was about agency. The brand grew into a movement rooted in honesty and self-expression. Dr. Karishma Aesthetics became more than a clinic—it became a space where people felt seen, supported, and inspired to choose their version of beautiful, boldly and unapologetically.
Media Coverages over 2 years
Audience Reached
