Smoor wasn’t just a luxury chocolate brand, it aspired to be a lifestyle name. The challenge was to deepen its brand relevance across seasons, audiences, and platforms, while driving both discovery and loyalty in a crowded premium segment.
Our Approach
We led a year-long calendar of influencer-first campaigns, brand collaborations, and topical experiences. From a curated Sunday breakfast with your pets at Lavelle Road to festive gifting pop-ups and workshops, every activation was crafted to feel personal and shareable. Big moments included collabs with Papa Don’t Preach, HUFT, and Sarah Todd. Each brought in a new audience while aligning with Smoor’s indulgent-yet-contemporary brand tone.
We also helped the brand take flight, literally, with the grand launch of Smoor at Bangalore International Airport. With campaigns like “Smoor on the Go,” we connected the brand to travel, gifting, and indulgence in transit. The Smoor x Get-A-Way collab spotlighted mindful indulgence, featuring Malaika Arora as the face of guilt-free luxury. The Thanksgiving gifting campaign, Women’s Day tropical brunch, and a Raksha Bandhan influencer collaboration featuring Maia Sethna Malhotra and Natasha Shrotri helped Smoor tap into key cultural moments with a premium, personalized touch.
The Impact
Smoor became more than a dessert brand.
Smoor became more than a dessert brand—it turned into an everyday luxury that people chose to celebrate life’s small and big moments. Whether it was a festive gift, a brunch outing, or a travel treat, the brand found its way into people’s routines and rituals. Through personal, well-timed activations, Smoor built deeper emotional relevance and stronger brand recall.
Influencer engagement stayed consistently high, with strong traction across social media and lifestyle coverage. Footfall and sales rose after key campaigns—especially around the airport launch and seasonal events. By pairing indulgence with experience, Smoor cemented its place in India’s luxury food and lifestyle space.
