Smoor
Turning a product into a sweet spot between brand & lifestyle.
Services
Influencer Marketing
Public Relations
Collaborations
Riya Hundi
Kautuka
Apoorva Jayarajan
Sneha Desai
Archita Shenoy
Client:
Smoor
Industry
Food & Beverage
Smoor had already built a strong presence as a luxury chocolate brand. The next step was to evolve from a product-led identity into a lifestyle brand that could show up across moments, moods, and occasions.
The shift was from purchase to presence. We approached this as a year-long narrative built around experiences. The objective was to move Smoor closer to people’s lives, making it part of how they celebrate, gift and indulge.
The strategy brought together influencer-led campaigns, brand collaborations, and culturally relevant moments.
From a pet-friendly Sunday breakfast at Lavelle Road to festive pop-ups and hands-on workshops, each activation was designed to feel personal and shareable. Big moments included collabs with Papa Don’t Preach, HUFT, and Sarah Todd. Each brought in a new audience while aligning with Smoor’s indulgent-yet-contemporary brand tone.
The brand consistently showed up in ways that felt timely and relevant.
Collaborations played a key role in expanding the brand’s reach. Partnerships with Papa Don’t Preach, HUFT, and Sarah Todd introduced Smoor to new audiences while staying aligned with its premium, contemporary tone. The brand also extended into new contexts. The launch at Bangalore International Airport positioned Smoor within travel and gifting culture, while campaigns like “Smoor on the Go” and the Smoor x Get-A-Way collaboration connected indulgence with mobility and lifestyle. Seasonal moments added further depth. From Women’s Day brunches to festive gifting and Raksha Bandhan collaborations, the brand created timely cultural moments that kept it relevant, visible, and part of the conversation throughout the year.
