Smoor
Turning a product into a sweet spot between brand & lifestyle.
Services
Influencer Marketing
Public Relations
Collaborations
Papa Don't Preach
Heads Up For Tails
Sarah Todd
Client:
Smoor
Industry
Food & Beverage
Smoor had already built a strong presence as a luxury chocolate brand. The next step was to evolve from a product-led identity into a lifestyle brand that could show up across moments, moods, and occasions.
The shift was from purchase to presence. We approached this as a year-long narrative built around experiences. The objective was to move Smoor closer to people’s lives, making it part of how they celebrate, gift and indulge.
The strategy brought together influencer-led campaigns, brand collaborations, and culturally relevant moments. From a pet-friendly Sunday breakfast at Lavelle Road to festive pop-ups and hands-on workshops, each activation was designed to feel personal and shareable. Collaborations played a key role in expanding the brand’s reach.
Partnerships with Papa Don’t Preach, Heads Up For Tails, and Sarah Todd introduced Smoor to new audiences while staying aligned with its premium, contemporary tone.
The launch at Bangalore International Airport positioned Smoor within travel & gifting culture.
On the other hand, campaigns like “Smoor on the Go” and "Smoor x Get-A-Way" collaboration connected indulgence with mobility and lifestyle. The brand had extended into new contexts. Seasonal moments added further depth. From Women’s Day brunches to festive gifting and Raksha Bandhan collaborations, the brand consistently showed up in ways that felt timely and relevant.
The result was a stronger, more visible presence across platforms & events. Influencer engagement, coverages, and consistent storytelling helped Smoor move beyond being just a dessert brand in a year.
The Impact
234
Total Coverages
3.2M+
Total Views
225M+
Total Audience Reached
6K+
Total Engagements
