Foo
The city had a new favourite before opening night was over.
Services
Launch Strategy
Public Relations
Influencer Marketing
Media Highlights
The Economic Times
Curly Tales
Deccan Herald
Client:
Foo
Industry
Food & Beverage
Foo had already made its mark in Mumbai as a contemporary Pan-Asian dining destination with a strong cultural following.
Entering Bengaluru meant stepping into a market that was not just competitive, but constantly evolving.
The challenge wasn’t just to introduce a new restaurant. It was to make it instantly desirable. We approached this as an arrival, not an opening. The idea was to position Foo as a place people needed to experience - driven by the right mix of people, presence, and energy.
The narrative began with the founders. By placing Ryan and Keenan Tham at the centre, we anchored the brand in credibility while giving the media a story that extended beyond the menu.
The launch itself was designed as a moment.
An invite-only evening brought together the city’s tastemakers, creators, and lifestyle voices - immersing them in Foo’s signature style and setting the tone for how the brand would be experienced. The event translated directly into content. Reels, stories, and posts carried the energy beyond the space, creating immediate visibility across digital platforms. Momentum was sustained through post-launch media reviews and continued creator engagement across categories, from food to fashion ensuring the brand stayed relevant beyond its opening week.
The result was strong recall and consistent footfall. With top-tier media features and impressions during launch, and sustained engagement across the first few months, Foo quickly became one of the city’s most talked-about restaurants.
The Impact
30+
Media Coverages
60+
High-value Guests Engaged
2.5M+
Impressions
