After making waves in Mumbai’s casual-luxury dining circuit, Foo set its sights on Bangalore — a city known for its fast-moving, fiercely competitive F&B landscape. But entering a new market meant more than opening doors. The challenge was to spark buzz, generate aspiration, and position Foo not just as a dining spot, but as the new social landmark in the city.
Our Approach
We launched with a strong editorial push, spotlighting Foo’s founders — Ryan and Keenan Tham — to build credibility and craft. An intimate, high-impact opening brought together Bangalore’s HNIs, influencers, and tastemakers, turning the launch into a cultural moment. The result was a surge of organic content and buzz that transformed curiosity into clout.
Post-launch, we kept the momentum alive through press tastings, media reviews, and creator-led content across genres — from fashion and lifestyle to food and nightlife. The strategy ensured Foo stayed in the feed, on the radar, and at the top of dining lists.
The Impact
How Foo Became Bangalore’s Most Talked-About New Restaurant
The campaign didn’t just generate noise — it built a movement. Foo’s Bangalore outpost saw packed tables, digital virality, and top-tier media coverage within weeks of launch. Influencer stories, aesthetic reels, and rave reviews created a cycle of discovery and desire.
Foo wasn’t just seen — it was experienced. Through intentional storytelling and strategic placement, we helped it claim cultural real estate in the city’s buzzing F&B scene. Today, Foo stands as more than a restaurant; it’s a reflection of what’s trending, what’s tasteful, and what’s next.
Top-tier media coverages
High-value guests engaged within the first 3 months
Impressions during launch
