Pistola had already made waves in Goa with its agave spirits, but as it expanded into Karnataka, it needed more than distribution, it needed desire. In a market dominated by shots and stereotypes, the goal was to reposition tequila as a spirit for sipping and savouring it.
Our Approach
We designed a series of exclusive events across Bangalore’s premium bars like Raahi and Copitas, Four Seasons, inviting the city’s top bartenders, F&B leaders, and tastemakers. The focus? Experience over excess.
Founder-led tasting sessions guided guests through Pistola’s lineup – from Reposado to Rosa, turning tequila into a guided journey, not a rushed chug. We also partnered with renowned mixologist Karthik Kumar for a one-night-only bar takeover, where each cocktail was crafted to reflect Pistola’s flavour profiles. Strategically, we targeted the community most likely to drive word-of-mouth: F&B insiders, cocktail connoisseurs, and cultural curators.
The Impact
Pistola became the talk of the city.
Pistola became the talk of the city—not as a party drink, but as a refined agave experience. The events created real buzz, with top influencers, bartenders, and lifestyle media capturing the shift in tone and taste. Social coverage highlighted the craftsmanship behind each sip, while front-page alco-bev features helped position Pistola as a serious contender in the premium spirits space.
More than just a launch, it sparked a mindset shift. Tequila was no longer just for shots—it became a sipping spirit with depth and story. The brand successfully reached the right crowd, built cultural capital, and carved out a niche for itself in Bangalore’s competitive F&B landscape.
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