Pistola
Pouring a new kind of tequila narrative: one sip, one story, one city at a time.
Services
Public Relations
Influencer Marketing
Photography & Film
Collaborations
Komal Basith
Tahlia Coutinho
Noyonita Lodh
Tanvi Mehta
Sharmeila Mandre
Client:
Pistola
Industry
Alco-Beverage
Pistola had already built a strong presence in Goa, introducing audiences to agave spirits beyond the usual expectations.
As it expanded into Karnataka, India, the objective wasn’t just to enter a new market, it was to change how the category itself was perceived.
The shift was from shots to sipping. We approached this as an experience-led introduction. The idea was to reframe tequila through moments that felt considered, guided, and rooted in craft, rather than speed or excess.
The campaign unfolded across Bengaluru’s premium bar circuit, with curated events at spaces like Raahi and Copitas at Four Seasons. Each gathering brought together bartenders, F&B leaders, and cultural tastemakers - people who shape how a category is experienced and talked about.
Founder-led tasting sessions anchored the experience, turning each pour into a story.
Guests were introduced to Pistola’s range, from Reposado to Rosa through guided conversations that focused on flavour, process, and nuance. To extend the narrative, we collaborated with mixologist Karthik Kumar for a one-night-only bar takeover, where each cocktail was designed to reflect the spirit’s character. The focus remained consistent: experience over excess.
The result was a clear shift in perception. Coverage across alco-bev and lifestyle platforms, combined with strong word-of-mouth within the F&B community, positioned Pistola as a premium, considered choice.
The Impact
1M+
Media Reach
5M+
PR Value
50K+
Influencers Reached
