With a new flagship studio opening on Vittal Mallya Road, Bangalore, Pernia’s Pop-Up needed to make a splash in a city where fashion is fast-moving and luxury is competitive. The brand’s challenge was to earn relevance, not just attention.
Our Approach
We hosted a glamorous, highly curated launch experience that brought together fashion insiders, stylists, influencers, and HNIs.
The evening unfolded with an exclusive walk-through of the upgraded store and live engagement with designers, amplified in real-time through social.
The Impact
More Than a Launch — A Statement of Style
The launch event set a new benchmark for fashion activations in Bangalore. By seamlessly blending on-ground experiences with real-time digital storytelling, we turned the opening into a moment of cultural relevance. The curated guest list ensured a mix of the city’s most influential names in fashion, driving organic buzz and positioning the studio as a hub for style-savvy shoppers.
Pernia’s Pop-Up didn’t just open a store — it planted roots. The brand now stands firmly in the city’s luxury fashion landscape, with continued traction across social platforms. With 97 unique content pieces, over 850K impressions, and 2.2K+ meaningful engagements, the launch delivered both visibility and value, laying the foundation for long-term brand equity in Bangalore.
Impressions
Pieces of Coverage
Engagements
