India Cocktail Week was already renowned as the country’s premier cocktail festival, but in a bustling cultural landscape, it needed to outshine the ordinary and become truly iconic. Despite strong industry ties, the event risked blending in with other festivals unless its dynamic and immersive spirit was unmistakably amplified. The task was to supercharge its visibility and generate organic buzz that transformed ICW into a celebrated, unmissable experience.
Our Approach
We orchestrated an influencer-centric campaign that layered digital excitement with on-ground energy. In the weeks leading to the event, Bangalore’s most influential lifestyle creators set the tone with countdown posts, behind-the-scenes sneak peeks, and high-energy shoutouts, transforming anticipation into a social media phenomenon.
On the days of the festival, celebrities, industry leaders, and lifestyle influencers converged to broadcast the vibrant, real-time experience through live updates, stories, and reels. Their dynamic content captured the essence of ICW, turning every moment into a viral snapshot and reinforcing the festival’s status as the ultimate cultural event.
The Impact
How Strategic Social Amplification Turned ICW Into the Must-Attend Cultural Experience
Our tailored approach catapulted ICW into the spotlight. The campaign not only packed social media channels with record-breaking engagement but also drove unprecedented footfall at the venue, reinforcing its reputation as an essential fixture in Bangalore’s cultural calendar. Features across digital channels and rave reviews from participants turned ICW into more than an event—it became a cultural phenomenon that continually energizes the city’s creative pulse.
ICW emerged as the definitive cocktail festival where every post was a toast to innovation, every story a celebration of trendsetting spirit. With a robust blend of live engagement and strategic storytelling, India Cocktail Week set a new benchmark for cultural events, ensuring that its legacy of buzz and brilliance multiplies year after year.
Creators partnered over 5 years.
Media hits secured.
Attendees and 10M+ impressions.
