Twamev
Creating a new address for luxury fashion in Bengaluru.
Services
Influencer Marketing
Public Relations
Media Highlights
Indulge | The Indian Express
Fashion Network
Indian Retailer
Client:
Twamev
Industry
Fashion/Apparel
Twamev entered Bengaluru with its flagship store at a time when the city’s luxury fashion landscape was both crowded and discerning.
With an audience that values taste, visibility, and cultural relevance as much as the product itself, the challenge was to ensure the brand didn’t just launch, but arrived with presence. The objective was to create an introduction that felt immediate, aspirational, and culturally in tune with the city’s fashion ecosystem.
We approached this as a moment, not an announcement. The focus was to build anticipation leading into the launch, while ensuring the experience itself translated seamlessly into conversation across both digital and editorial spaces.
The campaign began with curated previews and early access for fashion creators and lifestyle influencers, using selective visibility to build intrigue. Pre-launch gifting and controlled reveals helped position Twamev within the right circles before the doors even opened.
On launch day, the store became an immersive experience bringing together celebrities, creators, and key cultural voices.
Every detail, from the guest list to the visual environment, was designed to feel elevated, shareable, and aligned with the brand’s premium positioning.
More than a new store, it established itself as a destination - drawing in a community of creators, consumers, and tastemakers, and securing its place within Bengaluru’s luxury fashion landscape.
The Impact
20+
Top Influencers Hosted
32+
Content Created
5M+
Audience Reached
