Twamev
Creating a new address for luxury fashion in Bengaluru.
Services
Influencer Marketing
Public Relations
Media Highlights
Indulge | The Indian Express
Fashion Network
Indian Retailer
Client:
Twamev
Industry
Fashion/Apparel
Twamev was entering Bengaluru with an exclusive store launch, and the opportunity was to make its arrival felt in the city’s fashion circles.
The focus was on introducing the luxury ethnic occasion wear brand to Bengaluru’s fashion elites, HNIs, influencers and trendsetters. The idea was to build anticipation before the doors opened, creating interest around the brand and its arrival rather than relying on the launch event alone.
We started building that excitement before launch day. Pre-event gifting to leading creators in Bengaluru helped spark organic social media conversations, while countdowns, sneak peeks and teasers kept the event on people’s radar.
The campaign began with curated previews and early access for fashion creators and lifestyle influencers, using selective visibility to build intrigue. Pre-launch gifting and controlled reveals helped position Twamev within the right circles before the doors even opened.
The launch brought the right people together to experience the brand.
A carefully curated guest list of industry leaders, celebrities and influencers helped create an event that reflected Twamev’s premium positioning, while giving creators an opportunity to share the experience with their audiences. We brought together pre-event buzz, an exclusive store experience and influencer-led content to introduce Twamev to Bengaluru’s luxury fashion audience, generating anticipation and digital visibility around its arrival.
More than a new store, it established itself as a destination - drawing in a community of creators, consumers, and tastemakers, and securing its place within Bengaluru’s luxury fashion landscape.
The Impact
130+
Influencers Engaged
1M+
Audience Reached
20+
Media Coverages
514K+
Estimated Views
