After over 15 years of shaping the pet-care category in India, Heads Up For Tails had built a wide-reaching presence across 15 cities. Its offerings spanned food, wellness, toys, and accessories — everything a modern pet parent might need. But scale alone wasn’t enough. The brand needed to evolve from being a store with presence, to a name with resonance. With scattered media visibility, growing competition, and a need for deeper emotional connect, the challenge was to reposition HUFT as more than a retail brand — as a community that cared.
Our Approach
We created a PR ecosystem that championed both visibility and meaning. From flagship properties like Wag Away and Pettin’ Out with Swiggy to city-led initiatives like Dogathon and a Valentine’s Day breakfast with SMOOR, every campaign was designed to delight, engage, and elevate HUFT’s cultural presence. We rolled out hyper-local press efforts that made every store launch feel local and personal, while influencer collaborations built organic reach within pet-loving communities.
Simultaneously, we elevated HUFT’s leadership narrative with curated business features and exclusive interviews with founder Rashi Narang — positioning the brand as not just a pet-care provider, but a voice of authority and innovation in the space.
The Impact
From Pet Store to Pet Movement: HUFT’s Reintroduction Through PR
In a category where love is the currency and trust is everything, Heads Up For Tails needed more than visibility—it needed voice. Through thoughtful PR, Bold and Beyond helped HUFT shift gears from being a retail powerhouse to becoming an emotional anchor for pet parents across the country. By combining strategic media placements, grassroots activations, and authentic storytelling, we shaped a narrative that resonated deeply. The brand was no longer just present—it was felt.
The impact went beyond headlines and hashtags. HUFT began to live in the hearts and homes of its audience—not just as a brand, but as a companion in their pet parenting journey. From celebrating real moments with real people to positioning its founder as a changemaker in the industry, the PR narrative turned HUFT into a movement. One story at a time, we helped turn shelves into souls—and customers into a community.
Cumulative Reach
Individual Pieces of Coverage
Brand Mentions Accuracy
