Sora
Making a first Asian-Peruvian experiential dining destination in Ahmedabad easier to discover.
Services
Content Strategy
Content Strategy
Social Media
Social Media
Photography & Film
Photography & Film
Public Relations
Public Relations
Client:
Sora
Industry:
Food & Beverage
Sora entered Ahmedabad with something the city hadn’t experienced before. Asian-Peruvian cuisine paired with a curated, entirely non-alcoholic beverage programme. The challenge was to make an unfamiliar concept feel exciting and accessible, while giving people enough context to understand what made the experience different.
The opportunity was to build a content story around more than just the food. From Asian techniques and Peruvian ingredients to zero-proof cocktails, tableside experiences and the Art Deco-inspired space, Sora had multiple layers to discover. We needed to bring these together in a way that felt cohesive, visual and easy to engage with.
We built the content strategy around discovery, using food, beverages, people and design as different entry points into the Sora experience. Chef-led stories unpacked the thinking behind the menu, while content around the curated beverage programme helped make zero-proof cocktails feel like an experience in their own right, not simply an alternative to alcohol.
The story then moved across PR, social media, short-form video and local food communities, creating multiple reasons for people to look closer. From national and regional media to strong local visibility, the content helped make an unfamiliar cuisine and beverage experience feel more approachable, and gave Ahmedabad something new to explore.
Sora entered Ahmedabad with something the city hadn’t experienced before. Asian-Peruvian cuisine paired with a curated, entirely non-alcoholic beverage programme. The challenge was to make an unfamiliar concept feel exciting and accessible, while giving people enough context to understand what made the experience different.
The opportunity was to build a content story around more than just the food. From Asian techniques and Peruvian ingredients to zero-proof cocktails, tableside experiences and the Art Deco-inspired space, Sora had multiple layers to discover. We needed to bring these together in a way that felt cohesive, visual and easy to engage with.
We built the content strategy around discovery, using food, beverages, people and design as different entry points into the Sora experience. Chef-led stories unpacked the thinking behind the menu, while content around the curated beverage programme helped make zero-proof cocktails feel like an experience in their own right, not simply an alternative to alcohol.
The story then moved across PR, social media, short-form video and local food communities, creating multiple reasons for people to look closer. From national and regional media to strong local visibility, the content helped make an unfamiliar cuisine and beverage experience feel more approachable, and gave Ahmedabad something new to explore.
More Work
Menu
Menu
Counted, not claimed.
© Bold & Beyond pvt. Ltd. All Rights Reserved 2023.
Counted, not claimed.