Mikiamo Limoncello
Making space for a new kind of spirit.
Services
Launch Strategy
Public Relations
Influencer Marketing
Gifting
Collaborations
Italia The Park
Jimnno Supper Club
Client:
Mikiamo Limoncello
Industry
Alco-Beverage
India’s alco-bev landscape has long been shaped by familiar categories and traditional narratives - whisky, rum and beer. Mikiamo entered with something different: the premium, authentic liqueur category, specifically Limoncello and Meloncello.
Co-founded in 2023 by husband-and-wife duo Aakriti Kochhar Sachdeva and Raghav Sachdeva, carving out a distinct space for premium liqueurs. The objective wasn’t just to launch a brand. It was to make space for a new way of drinking. We approached this as a narrative that needed to build over time. The focus was on establishing credibility early, while introducing the product in a way that felt relevant to a younger, more experimental audience.
The campaign began with the brand’s funding announcement, positioning Mikiamo as a serious and forward-looking player in the alco-bev space. As the brand expanded into Bengaluru and Delhi, the story evolved from awareness to experience.
At the centre of the campaign was a curated gifting programme across Bengaluru, Goa, Delhi & Mumbai. Designed to introduce the category through taste rather than advertising, the kits reached creators, tastemakers, hospitality voices, and industry insiders – allowing them to experience the product firsthand and organically share it with their communities.
Alongside the product, the founders became central to the narrative.
Founder-led storytelling positioned Mikiamo as part of a new generation reshaping the category, adding both credibility and a distinct point of view. Supporting this storytelling were a series of carefully curated brand moments. In Bengaluru, a lifestyle-led brunch at Olive Beach brought together creators and tastemakers, while an intimate evening gathering at Mirth convened journalists, hospitality leaders, and trade voices for conversations around category creation, founder vision, and the future of premium liqueurs in India.
The result was a strong and credible entry into the market. Media coverage across national and regional platforms, combined with consistent storytelling, helped Mikiamo move beyond being a new entrant to being recognised as a category creator.
The Impact
77
Media Coverages
107K+
Estimated Views
965
Online Readership
