Mikiamo Limoncello
Making space for a new kind of spirit.
Services
Launch Strategy
Public Relations
Influencer Marketing
Gifting
Collaborations
Italia The Park
Jimnno Supper Club
Client:
Mikiamo Limoncello
Industry
Alco-Beverage
India’s alco-bev landscape has long been dominated by familiar categories - whisky, rum, beer shaped by tradition and a certain kind of narrative. Mikiamo entered with something entirely different: premium limoncello and meloncello, led by a young team and a woman founder.
The challenge wasn’t just to launch a brand. It was to make space for a new way of drinking. We approached this as a narrative that needed to build over time. The focus was on establishing credibility early, while introducing the product in a way that felt relevant to a younger, more experimental audience.
The campaign began with the brand’s funding announcement, positioning Mikiamo as a serious and forward-looking player in the alco-bev space. As the brand expanded into Bengaluru and Delhi, the story evolved moving from awareness to presence.
In Bengaluru, the launch unfolded across two distinct moments. A high-energy influencer evening at Olive Beach created immediate buzz, followed by a more intimate industry roundtable at Mirth that brought together media, F&B leaders, and trade voices.
Alongside the product, the founders became central to the narrative.
At the same time, curated gifting across Bengaluru, Goa, Delhi, and Mumbai ensured the product reached the right hands - allowing tastemakers to experience it firsthand and organically translate that into content.
The result was a strong and credible entry into the market. Media coverage across national and regional platforms, combined with consistent storytelling, helped Mikiamo move beyond being a new entrant to being recognised as a category creator.
The Impact
77
Pieces of Coverage
107k+
Estimated Views
965
Online Readership
