Swiggy SteppinOut
Fifteen cities. Hundreds of creators. One cultural footprint.
Services
Public Relations
Influencer Marketing
Media Highlights
LBB
Mid Day
APN News
Rolling Stone India
Client:
Swiggy SteppinOut
Industry
Entertainment
Swiggy SteppinOut had already built a strong portfolio of lifestyle IPs, from Petting Out and Night Market to its flagship music festival.
What it needed was consistency of presence across markets, and a stronger sense of recall beyond individual events.
We approached this as a long-term ecosystem rather than a campaign. The objective was to create relevance across cities - ensuring each event felt locally rooted, while still contributing to a larger, recognisable identity.
The strategy centred around a large-scale influencer network, activated across more than 15 cities.
Over 1,000 creators were brought in to reflect the diversity and energy of each market.
Each city was treated differently. Invitations, access, and collaborations were tailored to local audiences, allowing every IP to feel specific rather than standardised. At the same time, consistent storytelling ensured that momentum carried across formats - before, during, and after each event.
The result was a steady build of both scale and recall. Swiggy SteppinOut grew from a series of events into a platform people actively followed - across cities, seasons, and formats.
The Impact
50k+
Attendees in two years
5m+
Unique accounts reached
