Heads Up For Tails
A pet store people shopped from. A brand people belonged to.
Services
Public Relations
Influencer Marketing
Media Highlights
F&B News
Mint Lounge
Lifestyle Asia
Client:
Heads Up For Tails
Industry
Pet Care/ Retail
Heads Up For Tails had spent over 15 years shaping the pet-care category in India.
With a presence across 15 cities and a wide portfolio spanning food, wellness, toys, and accessories, the brand had scale. What it needed was resonance. The shift was from being a place people shopped at, to a brand people felt connected to.
We approached this as more than a visibility mandate. The objective was to build a narrative that could strengthen emotional connection while creating consistent presence across media, culture, and community.
The strategy brought together storytelling, experiences, and hyper-local relevance. Flagship properties like Wag Away and Pettin’ Out with Swiggy introduced scale and recall, while city-led initiatives such as Dogathon and curated collaborations like the Valentine’s Day breakfast with SMOOR added depth and relatability.
Media coverage expanded across lifestyle and business platforms, while digital and influencer content drove sustained engagement.
Alongside this, we strengthened the brand’s leadership narrative through business features and founder-led storytelling, positioning HUFT not just as a pet-care provider, but as a voice shaping the category. The result was a more consistent and meaningful presence.
HUFT moved beyond awareness to build trust - emerging not just as a retail brand, but as a community that pet parents wanted to be part of.
The Impact
3.2M+
Cumulative Reach
126
Coverages
100%
Brand Mentions Accuracy
