NxtGen Cloud Technologies
Launching SpeedCloud AI as a credible contender in India’s AI landscape.
Services
Public Relations
Industry Relations
Media Highlights
YourStory
Moneycontrol
The Economic Times
Inc42
Business Standard
Client:
NxtGen Cloud Technologies
Industry
Technology
NxtGen’s entry into the AI space came at a time when the category was already crowded and fast-moving.
With SpeedCloud AI, a Make-in-India platform offering six specialised models across productivity, energy efficiency, and data sovereignty, the product brought strong capability. But capability alone wasn’t enough to stand out. The objective was to establish immediate credibility and relevance, especially in the lead-up to the IndiaAI Mission, where NxtGen Cloud Technologies was competing with major players to help shape the country’s AI infrastructure.
We approached this as a narrative shift rather than a product launch. The focus was to move the conversation from features to impact positioning SpeedCloud AI as an enabler of accessible, sovereign AI for Indian businesses and institutions.
The campaign was built around a high-impact PR and storytelling strategy. Top-tier coverage across publications such as The Economic Times, The Hindu Business Line, Business Standard, Inc42, VC Circle and more among other CAT A media.
The result was strong visibility backed by credibility.
Apart from media we also aligned podcast and electronic media interaction with The Founder Thesis, Dekoder, CIO&Leader, ET CIO, AIM among others. This helped establish authority early, placing SpeedCloud AI at the centre of the conversation. Over 150+ media features positioned NxtGen Cloud Technologies as a serious player in the AI space, while influencer-led content added reach and momentum across digital platforms.
SpeedCloud AI moved from being a new entrant to a recognised contender, entering the IndiaAI Mission conversation with greater clarity, confidence and a distinct point of view.
The Impact
200K+
Audience Reached
