India Cocktail Week
Building the annual gathering for India’s cocktail scene.
Services
Public Relations
Influencer Marketing
Gifting
Guest Listing
Media Highlights
Johnnie Walker Blonde
ET Now
Lifestyle Asia
Travel & Environment
Client:
India Cocktail Week
Industry
Entertainment
India Cocktail Week had all the right elements - mixology, music, and scale. But in a city with an ever-growing cultural calendar, that wasn’t enough.
The opportunity was to build its visibility, create anticipation around each edition, and establish it as a must-attend event in Bengaluru.
The focus was on building momentum beyond the event itself. Through creator partnerships, social media teasers and curated guestlists, we created excitement leading up to each edition and gave audiences more ways to discover the festival.
Pre-event gifting, countdowns, sneak peeks and social media shares helped build anticipation, while collaborations with industry leaders, celebrities & influencers amplified the experience.
Over 5 years, the strategy helped grow creator engagement & partnerships, extending the festival’s visibility beyond the event itself.
We brought together creators, culture, and consistent storytelling. Bengaluru’s leading lifestyle influencers were engaged early, with exclusive access, behind-the-scenes content, and countdown-driven communication that built steady intrigue. On-ground experiences were designed to be visually rich and socially shareable, giving attendees and creators something worth engaging with in real time. Through consistent social media teasers, pre-event collaborations, we kept audiences engaged and built anticipation around each edition. The growth was reflected in the numbers, with attendance increasing from 900 to 20,000.
Today, India Cocktail Week has established itself as India’s largest cocktail festival, known for its high-energy, immersive cocktail experiences.
The Impact
2K+
Influencers Engaged
730+
Media Stories
10M+
Audience Reached in 5 Years
