Indian Cocktail Week
More than a festival. The yearly meeting point for India’s alco-bev community.
Services
Public Relations
Influencer Marketing
Gifting
Guest Listing
Media Highlights
Johnnie Walker Blonde
ET Now
Lifestyle Asia
Travel & Environment
Client:
Indian Cocktail Week
Industry
Entertainment
India Cocktail Week had all the right elements - mixology, music, and scale but in a city with an ever-growing cultural calendar, that wasn’t enough.
The challenge was to ensure it stood out not just as an event, but as something people actively looked forward to being part of. The shift was from attendance to anticipation. We approached this as a long-term narrative build rather than a one-time campaign.
The goal was to create momentum that extended before, during, and after each edition, so the festival stayed relevant even when it wasn’t on.
Celebrities, creators, and industry voices helped anchor the festival’s presence, ensuring it remained part of the city’s larger social conversation.
The result was sustained cultural relevance.
The strategy brought together creators, culture, and consistent storytelling. Bengaluru’s leading lifestyle influencers were engaged early, with exclusive access, behind-the-scenes content, and countdown-driven communication that built steady intrigue. On-ground experiences were designed to be visually rich and socially shareable, giving attendees and creators something worth engaging with in real time. With each season, India Cocktail Week saw growing footfall, stronger digital buzz, and increasing recall among both audiences and brands.
It evolved from a well-known event into a recurring fixture, one that continues to shape Bengaluru’s social and nightlife culture.
The Impact
1.5k+
Creators Partnerships
730
Media Hits Secured
20k+
Attendees
