Hyatt Centric Hebbal

From business hotel to Bengaluru’s preferred weekend address.

Services

Public Relations

Influencer Marketing

Media Highlights

Lifestyle Asia

The Economic Times

The Hindu

Condé Nast Traveller

Client:

Hyatt Centric Hebbal

Industry

Hospitality

Hyatt Centric Hebbal Bengaluru hotel exterior, public relations and influencer marketing by Bold & Beyond

Hyatt Centric Hebbal Bengaluru had a strong base of corporate bookings, but there was an opportunity to build its appeal as a leisure destination.

Since its launch in June 2024, the hotel had established a presence among business travellers, while its leisure offering and F&B outlets needed greater visibility as destinations in their own right.

We took a multipronged approach, combining influencer collaborations, media partnerships and event activations to highlight the property’s different offerings.

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Hyatt Centric Hebbal Bengaluru exterior at dusk, public relations and influencer marketing by Bold & Beyond

Guest posing outside Hyatt Centric Hebbal, public relations and influencer marketing by Bold & Beyond

The focus was on communicating the hotel’s bleisure proposition, bringing work and relaxation together while building awareness of its culinary experiences and creating more visibility for its Chef & General Manager.

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Hyatt Centric Hebbal: outdoor lounge seating beside plants, public relations and influencer marketing by Bold & Beyond

Hyatt Centric Hebbal restaurant seating beside large windows, public relations and influencer marketing by Bold & Beyond

Hyatt Centric Hebbal food spread beside a swimming pool, public relations and influencer marketing by Bold & Beyond

Influencer collaborations and culinary experiences helped bring the bleisure proposition to life.

We hosted curated staycation experiences and amplified them through reels, stories and posts. Alongside this, media and influencer outreach supported the Sunday brunch campaign, while culinary takeovers and experiences around Tevar and the Kashmiri Food Festival brought attention to the hotel’s F&B offerings. Shad Skye was hosted as a media-exclusive event featuring prominent publications and content creators. Media engagement and targeted experiences helped extend the hotel’s visibility across travel, lifestyle and food conversations. We facilitated feature stories and event listings, hosted FAM trips for national and regional media, and worked with influencers, media and key opinion leaders across activations.

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