Glow Clinic
Building trust through a science-backed skincare landscape in the Bengaluru market.
Services
Media Highlights
The Economic Times
Deccan Herald
Vogue India
Deccan Chronicle
Client:
Glow Clinic
Industry
Skincare & Wellness
Glow Clinic entered Bengaluru with a clear vision: to redefine dermatology and aesthetic care through personalised, science-driven treatments backed by medical expertise.
While the clinic already had a strong reputation in Hyderabad and Chennai, the challenge was to establish credibility in a competitive market where skincare conversations are often shaped by trends rather than evidence. We approached this as more than a brand awareness initiative.
The objective was to position Glow Clinic as Bengaluru's trusted place for dermatology and aesthetic treatments by building meaningful conversations around skin health, medical expertise, and real patient experiences. The strategy combined a phased, high-impact PR and influencer engagement programme that balanced medical credibility with authentic storytelling.
National and regional media positioned Dr. Varshini Reddy as a leading voice in the dermatology space through top-tier publications establishing Glow Clinic as a trusted authority in skincare & aesthetic medicine.
Influencer collaborations played a pivotal role in strengthening brand awareness for the Bengaluru clinic.
Actress Nanditha Shwetha, along with prominent macro creators including Rida Tharana, Rimple, and other leading influencers and HNIs, shared authentic treatment experiences through personalised consultations and real skincare journeys. These collaborations showcased Glow Clinic's expertise through genuine, experience-led storytelling, helping build trust, enhance credibility, and connect with highly engaged beauty, lifestyle, and wellness audiences. On-ground experiences further amplified the brand’s presence through signature events such as the Glow Summer Soirée and the HydraFacial Masterclass. These curated experiences brought together HNIs, KOLs, influencers, media, and skincare enthusiasts, creating meaningful interactions with the brand while showcasing Glow Clinic's expertise through immersive, first-hand experiences. The result was a public relations and influencer strategy that extended far beyond visibility.
(INFLUENCER MARKETING CONTENT)
Through sustained media coverage, influential creator partnerships, immersive brand experiences & authentic patient storytelling, Glow Clinic established a strong and credible presence in Bengaluru, reinforcing its position as a trusted destination for science-backed dermatology and aesthetic care while building customer trust.
(COVERAGE BOOK)
Glow Clinic
The Impact
4.2M+
Audience Reached
9L+
Total PR Value
