Alpaca
Giving chocolate something to drink about.
Services
Branding & Strategy
Branding & Strategy
Visual Identity
Visual Identity
Social Media
Social Media
Public Relations
Public Relations
Influencer Marketing
Influencer Marketing
Client:
Alpaca
Industry:
Food & Beverage
Alpaca set out to give drinking chocolate a category of its own. Drinking chocolate needed a distinct identity in a category largely associated with chocolate bars and confectionery. For Alpaca, the challenge was to establish a clear space in the market and give people a compelling reason to see drinking chocolate as an experience in its own right.
We positioned Alpaca as India’s dedicated chocolate drinks house. Drawing from the Andes and the world of cacao, we created a contemporary design language rooted in the ingredient’s origins. From the logo inspired by the Andes’ peaks to fluid forms drawn from the cocoa bean and Maya, the brand’s recognisable mascot, every element brought the story of cacao to life.
By making drinking chocolate the centre of the brand story, we gave Alpaca a distinctive place in the market and a clear narrative to take into media conversations, setting it apart in a category with varied chocolate offerings.
We extended the idea from the brand story to the customer experience. Through Alpacraft, we introduced a customisation experience that invited people to discover chocolate drinks their own way. Strategic PR and a carefully shaped launch narrative then took Alpaca’s story beyond the store, building awareness around its distinct place in the chocolate landscape.
Alpaca set out to give drinking chocolate a category of its own. Drinking chocolate needed a distinct identity in a category largely associated with chocolate bars and confectionery. For Alpaca, the challenge was to establish a clear space in the market and give people a compelling reason to see drinking chocolate as an experience in its own right.
We positioned Alpaca as India’s dedicated chocolate drinks house. Drawing from the Andes and the world of cacao, we created a contemporary design language rooted in the ingredient’s origins. From the logo inspired by the Andes’ peaks to fluid forms drawn from the cocoa bean and Maya, the brand’s recognisable mascot, every element brought the story of cacao to life.
By making drinking chocolate the centre of the brand story, we gave Alpaca a distinctive place in the market and a clear narrative to take into media conversations, setting it apart in a category with varied chocolate offerings.
We extended the idea from the brand story to the customer experience. Through Alpacraft, we introduced a customisation experience that invited people to discover chocolate drinks their own way. Strategic PR and a carefully shaped launch narrative then took Alpaca’s story beyond the store, building awareness around its distinct place in the chocolate landscape.
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