Friyo
Building a frozen yogurt brand that gives “healthy” a different personality.
Services
Visual Identity
Visual Identity
Rebranding
Rebranding
Public Relations
Public Relations
Client:
Friyo
Industry:
Food & Beverage
Friyo set out to create a modern Frozen Yogurt Bar built around a simple idea: frozen treats can be lighter, fresher and just as indulgent. The opportunity was to create a brand that could bring together real Greek yogurt, superfood soft serves and thoughtfully crafted toppings in a way that felt premium, approachable and relevant to how people eat today.
The challenge was to find a space between the two worlds the category often occupies – health and wellness on one side, bright and youthful frozen-dessert brands on the other. We wanted Friyo to feel more considered: global yet familiar, playful without feeling childish, and good for you without making wellness the whole personality.
We gave Friyo a personality that feels considered but easy-going – smart, crisp and well put-together, with good taste, a sense of humour and just enough charm. This thinking shaped Friyo’s verbal and visual identity, from the brand story to the little moments designed to make the experience feel distinctly Friyo.
We then brought the brand into the physical experience – every detail was designed to make the space feel as fresh, considered and fun as the product. The result is a Frozen Yogurt Bar with a personality of its own - one that makes quality feel desirable, better-for-you choices feel exciting, and frozen yogurt feel like something you can reach for at any time of day.
Friyo set out to create a modern Frozen Yogurt Bar built around a simple idea: frozen treats can be lighter, fresher and just as indulgent. The opportunity was to create a brand that could bring together real Greek yogurt, superfood soft serves and thoughtfully crafted toppings in a way that felt premium, approachable and relevant to how people eat today.
The challenge was to find a space between the two worlds the category often occupies – health and wellness on one side, bright and youthful frozen-dessert brands on the other. We wanted Friyo to feel more considered: global yet familiar, playful without feeling childish, and good for you without making wellness the whole personality.
We gave Friyo a personality that feels considered but easy-going – smart, crisp and well put-together, with good taste, a sense of humour and just enough charm. This thinking shaped Friyo’s verbal and visual identity, from the brand story to the little moments designed to make the experience feel distinctly Friyo.
We then brought the brand into the physical experience – every detail was designed to make the space feel as fresh, considered and fun as the product. The result is a Frozen Yogurt Bar with a personality of its own - one that makes quality feel desirable, better-for-you choices feel exciting, and frozen yogurt feel like something you can reach for at any time of day.
More Work
Menu
Menu
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