Saarang
Creating a luxury resort identity shaped by stillness, nature, and quiet sophistication.
Services
Visual Identity
Visual Identity
Client:
Saarang
Industry:
Hospitality
Saarang was envisioned as a luxury escape tucked within the natural landscape surrounding Bengaluru - a space designed around calm, immersion, and slower living.
The opportunity was not to create another resort brand built on exaggerated luxury cues or visual excess.
From colour and typography to signage and guest touchpoints, the identity needed to create one cohesive atmosphere - quietly luxurious, contemporary, and timeless in how it was experienced.
The brand therefore communicated comfort, sophistication, and exclusivity through softness, materiality, and thoughtful detail rather than loud opulence or trend-driven aesthetics.
Saarang was envisioned as a luxury escape tucked within the natural landscape surrounding Bengaluru - a space designed around calm, immersion, and slower living.
The opportunity was not to create another resort brand built on exaggerated luxury cues or visual excess.
From colour and typography to signage and guest touchpoints, the identity needed to create one cohesive atmosphere - quietly luxurious, contemporary, and timeless in how it was experienced.
The brand therefore communicated comfort, sophistication, and exclusivity through softness, materiality, and thoughtful detail rather than loud opulence or trend-driven aesthetics.
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