Saarang
Client:
Saarang
Industry:
Hospitality
Saarang was ready to make its mark as a modern luxury resort nestled in the natural embrace of Bangalore’s outskirts. But with a name that was new to the hospitality space, the challenge lay in creating a brand identity that could reflect both the serenity of nature and the sophistication of a high-end escape, without leaning too heavily in either direction.
Luxury doesn’t always have to shout. For today’s discerning traveler, indulgence lies in balance, where thoughtful design, organic textures, and immersive calm take center stage. Saarang had the potential to become a rare sanctuary for people who sought slow, grounded experiences with just the right touch of elegance.
Our Approach
We crafted a visual identity that flowed as seamlessly as the resort itself. The logomark – a stylised ‘S’ – took cues from nature’s soft forms and organic symmetry, while the custom wordmark brought in modern curves that felt grounded, contemporary, and distinctly Indian.
We built a lush, earthy palette of moss greens, wood browns, and soft lemon chiffon, inspired by the landscape itself. The design language across all brand touchpoints – signage, digital platforms, guest documents, echoed this harmony, helping Saarang feel timeless, intentional, and quietly luxurious.
The Impact
A brand that made nature feel indulgent.
Saarang launched with a clear, confident identity that felt native to its surroundings, and aspirational to its audience. The brand helped shape perception long before guests arrived, establishing Saarang as a place of beauty, calm, and connection. Whether viewed on a billboard, brochure, or booking site, the identity didn’t just sell a stay, it promised a slower, richer way of living.
