Mai Mai
Building a brand identity for a neo-urban East Asian kitchen rooted in comfort, memory, and modern culture.
Services
Services
Branding & Strategy
Branding & Strategy
Social Media
Social Media
PR Launch
PR Launch
Client:
Mai Mai
Industry:
Food & Beverage
Mai Mai was never designed to feel like a traditional Asian restaurant. While the food drew inspiration from China, Japan, and Korea, the experience itself was rooted in comfort, familiarity, that feels personal rather than performative.
The challenge was to create a brand world that could stand apart in an increasingly saturated dining landscape without relying on cliches and overused visual tropes.
At the heart of the brand was a simple idea: food that feels like home, even when it comes from somewhere else.
Every element of the identity was designed to hold that balance. Softness and edge. Nostalgia and modernity. Structure and spontaneity.
Mai Mai was never designed to feel like a traditional Asian restaurant. While the food drew inspiration from China, Japan, and Korea, the experience itself was rooted in comfort, familiarity, that feels personal rather than performative.
The challenge was to create a brand world that could stand apart in an increasingly saturated dining landscape without relying on cliches and overused visual tropes.
At the heart of the brand was a simple idea: food that feels like home, even when it comes from somewhere else.
Every element of the identity was designed to hold that balance. Softness and edge. Nostalgia and modernity. Structure and spontaneity.
More Work
Menu
Menu
A few wins we’re not too humble to mention.
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A few wins we’re not too humble to mention.