Kapoor Watches
Client:
Kapoor Watches
Industry:
Luxury Watches
Kapoor Watch Company had built credibility as a heritage retailer of luxury watches. But to compete in a more digital, emotionally-led market, the brand needed to speak to a new generation—without alienating its legacy clientele.
Luxury watch buying is more than a transaction—it’s emotional, aspirational, and often tied to life milestones. The opportunity was to reposition KWC as a trusted curator of stories and moments, not just products.
Our Approach
Through deep consumer research, we unearthed watch-buying behaviors across self-gifting, milestone moments, and heirloom appeal.
We used this to reframe KWC’s brand positioning—infusing its strategy across store design, content tone, website UX, and even coffee-table book IPs. The goal was to blend timeless trust with contemporary relevance.
The Impact
From Heritage to Icon: How KWC Reclaimed Time with Meaning and Modernity
KWC’s refreshed strategy expanded its cultural footprint and built emotional salience. Customers began seeing the brand as a destination—not just for timepieces, but for meaningfully marking time. We didn’t just modernize a brand—we helped KWC transition from a heritage name to a modern-day icon in luxury watch retail, where every tick is tied to trust and taste.
