Three Cheers
Client:
Three Cheers
Industry:
Fashion/Apparel
In a category filled with bright colours and playful prints, 3 Cheers needed to rise above the noise—not just by being cute, but by being truly considered. The brand had to mean something to modern Indian parents balancing style, comfort, and trust.
Our research revealed two things parents care deeply about but rarely find together: clothes that fit well and a shopping experience that doesn’t overwhelm. The gap was clear—families were compromising when they didn’t have to.
Our Approach
We rooted 3 Cheers in purpose: comfort-first, insight-led, and emotionally intelligent. We shaped the brand from naming to logo to messaging, giving it direction across three creative territories.
We built strategic foundations that communicated warmth, confidence, and clarity—along with practical solutions to everyday parenting needs.
The Impact
Premium Play, Grounded Care: A Brand That Grows With You
The new 3 Cheers brand felt both functional and fresh. It had a point of view. It owned its middle-ground positioning—offering premium value and emotional intelligence without overpromising or under-delivering. With 3 Cheers, we created a brand that respected both the child and the parent—simple, confident, and ready to grow in every sense.
