Kelachandra Coffee
Putting Indian coffee on the global grid.
Services
Services
Social Media
Social Media
Client:
Kelachandra Coffee
Industry:
Food & Beverage
The challenge wasn't to modernise a 200-year-old coffee estate. It was to make its heritage, expertise, and values visible to a generation discovering Indian-origin specialty coffee through digital platforms.
Rather than focusing solely on the product, the strategy was built around three pillars: People, Purpose, and Planet. The stories of growers, sustainability practices, and life on the estate became just as important as the coffee itself.
The opportunity was to transform Kelachandra from a respected industry name into a more visible and culturally relevant voice within the growing specialty coffee movement, using social media as the primary storytelling platform.
Every piece of content was designed to feel immersive. The goal was simple: whenever someone opened the page, they shouldn't feel like they were looking at a coffee brand, they should feel like they had stepped into the estate itself.
The challenge wasn't to modernise a 200-year-old coffee estate. It was to make its heritage, expertise, and values visible to a generation discovering Indian-origin specialty coffee through digital platforms.
Rather than focusing solely on the product, the strategy was built around three pillars: People, Purpose, and Planet. The stories of growers, sustainability practices, and life on the estate became just as important as the coffee itself.
The opportunity was to transform Kelachandra from a respected industry name into a more visible and culturally relevant voice within the growing specialty coffee movement, using social media as the primary storytelling platform.
Every piece of content was designed to feel immersive. The goal was simple: whenever someone opened the page, they shouldn't feel like they were looking at a coffee brand, they should feel like they had stepped into the estate itself.
The Impact
13K+
Organic Followers Built from Scratch
100%
Digital Presence Created from the Ground Up
3X
Jump in Visits and Engagement
More Work
Menu
Menu
A few wins we’re not too humble to mention.
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A few wins we’re not too humble to mention.