Kelachandra Coffee
Client:
Kelachandra Coffee
Industry:
Food & Beverage
Repositioning a 200-Year Legacy for a New-Age Audience
Our Approach
Kelachandra Coffee had long established itself as a trusted B2B name, but its legacy hadn’t yet translated into a strong digital presence or mainstream recognition. At a time when curiosity around Indian-origin specialty coffee was rising, the brand needed more than visibility—it needed a voice. The opportunity lay in bridging tradition with modernity: bringing Kelachandra’s rich heritage, sustainable practices, and people-first ethos into stories that could educate and resonate with today’s conscious, digital-first consumer.
We built the brand from scratch—crafting a visual identity, content strategy, and narrative that turned the estate into a storyteller. Our focus was on organic growth through meaningful, high-quality content that elevated both the category and the brand. Once that foundation was in place, we scaled impact with targeted paid media, on-ground moments, and platform-led IPs—positioning Kelachandra not just as a coffee estate, but a cultural voice in the global specialty coffee movement.
The Impact
Kelachandra Coffee grew from zero to over 7,000 highly engaged Instagram followers in just a few months — all organically. With increased profile visits, deeper engagement, and growing recognition in the specialty coffee space, the brand shifted from a legacy estate to a modern authority in Indian-origin coffee. Kelachandra didn’t just go digital — it reignited global curiosity for Indian coffee, one story at a time.
