Kelachandra Coffee
Putting Indian coffee on the global grid.
Services
Social Media
Social Media
Client:
Kelachandra Coffee
Industry:
Food & Beverage
The opportunity was to bring “For the love of Indian coffee” to life by making Kelachandra Coffee’s heritage, expertise and values visible to a generation discovering Indian-origin specialty coffee through digital platforms.
Rather than focusing solely on the product, the strategy was built around three pillars: People, Places and Process. The stories of growers, sustainability practices and life on the estate became just as important as the coffee itself.
The aim was to transform Kelachandra Coffee from a respected industry name into a more visible voice in the growing specialty coffee movement, using social media to share what makes Indian coffee worth discovering.
Every piece of content was designed to feel immersive. The goal was simple: whenever someone opened the page, they shouldn't feel like they were looking at a coffee brand; they should feel like they had stepped into the estate itself.
The opportunity was to bring “For the love of Indian coffee” to life by making Kelachandra Coffee’s heritage, expertise and values visible to a generation discovering Indian-origin specialty coffee through digital platforms.
Rather than focusing solely on the product, the strategy was built around three pillars: People, Places and Process. The stories of growers, sustainability practices and life on the estate became just as important as the coffee itself.
The aim was to transform Kelachandra Coffee from a respected industry name into a more visible voice in the growing specialty coffee movement, using social media to share what makes Indian coffee worth discovering.
Every piece of content was designed to feel immersive. The goal was simple: whenever someone opened the page, they shouldn't feel like they were looking at a coffee brand; they should feel like they had stepped into the estate itself.
The Impact
13K+
Organic Followers Built from Scratch
100%
Digital Presence Created from the Ground Up
3X
Jump in Visits and Engagement
More Work
Menu
Menu
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Counted, not claimed.