Groww

Elevating Groww’s Infographics With A Design-First Approach

Elevating Groww’s Infographics With A Design-First Approach

Client:

Groww

Industry:

Fintech

Type:

Social Media

Social Media

Batch.Works logo over a photo of a box of 3D printed objects

The Challenge

The Challenge

The Challenge

Groww had already built a strong presence as an insightful, data-driven platform, but their social media infographics, covering everything from global economies and inflation to military powers and commodity trends needed a facelift. The challenge was clear: how do you present complex data in a visually engaging way without compromising accuracy, while also creating a design style that reinforces the brand’s authority and modern aesthetic?

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

We began by reimagining Groww’s infographic templates from the ground up. Working closely with the teams, we developed a design-focused approach that balanced visual appeal with data integrity. Key aspects included:

Our Approach

We began by reimagining Groww’s infographic templates from the ground up. Working closely with the teams, we developed a design-focused approach that balanced visual appeal with data integrity. Key aspects included:

3D and Depth

Introducing subtle 3D elements to add depth without crossing into cartoonish territory, ensuring visuals looked modern yet mature.

Template Standardization

Creating a cohesive framework for titles, logos, backgrounds, and infographical elements that allowed room for creative exploration while maintaining consistency.

Quick Turnaround

Designing a workflow that enabled us to deliver 15-20 high-quality infographics per month, often within two days of receiving the data.

Brand Alignment

Every element, from color choices to visual hierarchy was crafted to strengthen Groww’s brand recall and create a unified social media aesthetic.

The final templates provided a fresh, polished look, making complex global and economic trends easy for audiences to understand at a glance, while elevating Groww’s overall visual identity.

We began by reimagining Groww’s infographic templates from the ground up. Working closely with the teams, we developed a design-focused approach that balanced visual appeal with data integrity. Key aspects included:

3D and Depth

Introducing subtle 3D elements to add depth without crossing into cartoonish territory, ensuring visuals looked modern yet mature.

Template Standardization

Creating a cohesive framework for titles, logos, backgrounds, and infographical elements that allowed room for creative exploration while maintaining consistency.

Quick Turnaround

Designing a workflow that enabled us to deliver 15-20 high-quality infographics per month, often within two days of receiving the data.

Brand Alignment

Every element, from color choices to visual hierarchy was crafted to strengthen Groww’s brand recall and create a unified social media aesthetic.

The final templates provided a fresh, polished look, making complex global and economic trends easy for audiences to understand at a glance, while elevating Groww’s overall visual identity.

The Impact

Design Impact & Brand Elevation

The refreshed infographics not only enhanced Groww’s social media presence but also reinforced the brand’s reputation as a trusted, design-savvy source of insightful content. By combining clarity, accuracy, and a modern aesthetic, the project strengthened brand recall and set a new benchmark for the platform’s content design standards.