Formial
Client:
Formial
Industry:
Dermatology
Launching a prescription-only skincare brand in a market overflowing with quick fixes and trend-driven products meant Formial had to earn trust before attention. With almost no social presence and a category that can feel intimidating, the real task was to introduce medical-grade skincare in a way that felt human, accessible and founder-led — not clinical or distant.
Instead of overwhelming people with science, we focused on simplifying it. We built a clear, transparent communication system — from tone and vocabulary to how the brand talks about actives and results. The goal was to make prescription skincare feel understandable and safe.
Our Approach
The Impact
Formial moved from zero presence to a brand with measurable traction and recall.
As awareness and discoverability scaled, Formial reached over 1.2 million views across its content, initially driving 500+ shares a month through high-value educational carousels and doctor-led reels. This strategy cultivated a steadily growing community of over 1,000 followers and fueled a consistent lift in engagement—particularly on ingredient explainers—without relying on aggressive growth tactics. By integrating performance-based ads, user-generated content, and credible influencer collaborations, the brand strengthened trust and attracted a higher-quality audience rather than seeking vanity reach. Today, Formial operates with a robust brand structure and a clear content system that continues to drive demand while preserving the personalized, founder-led voice that defined its beginning.
