33&BREW
Building India’s first vinyl-inspired microbrewery brand from the ground up.
Services
Services
Brand Strategy
Brand Strategy
Visual Identity
Visual Identity
Launch Strategy
Launch Strategy
Social Media
Social Media
Public Relations
Public Relations
Client:
33&BREW
Industry:
Food & Beverage
When the team behind Record Room set out to create 33&Brew, the ambition was larger than launching another brewery - it was about building a space with its own rhythm, personality, and emotional pull.
The challenge was to translate that philosophy into a complete brand world - one that felt immersive, expressive, and instantly recognisable within an increasingly crowded market.
The opportunity was not simply to create visuals around music, but to build a deeper emotional language around curiosity, connection, imperfection, and atmosphere.
Every part of the system - from the visual identity and verbal tone to menus, merchandise, and spatial storytelling needed to work together seamlessly. The goal was to create a brewery people didn’t just visit for beer, but returned to for the feeling, energy, and culture surrounding it.
When the team behind Record Room set out to create 33&Brew, the ambition was larger than launching another brewery - it was about building a space with its own rhythm, personality, and emotional pull.
The challenge was to translate that philosophy into a complete brand world - one that felt immersive, expressive, and instantly recognisable within an increasingly crowded market.
The opportunity was not simply to create visuals around music, but to build a deeper emotional language around curiosity, connection, imperfection, and atmosphere.
Every part of the system - from the visual identity and verbal tone to menus, merchandise, and spatial storytelling needed to work together seamlessly. The goal was to create a brewery people didn’t just visit for beer, but returned to for the feeling, energy, and culture surrounding it.
More Work
Menu
Menu
A few wins we’re not too humble to mention.
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A few wins we’re not too humble to mention.