33&BREW
Building India’s first vinyl-inspired microbrewery brand from the ground up.
Services
Brand Strategy
Brand Strategy
Visual Identity
Visual Identity
Launch Strategy
Launch Strategy
Social Media
Social Media
Public Relations
Public Relations
Client:
33&BREW
Industry:
Food & Beverage
When the team behind Record Room set out to create India’s first vinyl microbrewery, it was to build a cultural destination where craft beer, analogue music, and community could come together. We built the brand from the ground up - developing the philosophy, identity system, social media ecosystem, and communication strategy around a single idea: “Everything Moves Here."
From naming and positioning to visual identity, verbal identity, and launch strategy, the challenge was to create a brand world that felt immersive, emotionally resonant, and impossible to confuse with anything else in the category.
The work extended beyond branding into launch communications and ongoing brand building. Through PR, storytelling, and a continually evolving social media presence, 33&Brew grew into more than a brewery - it became a brand people wanted to experience, talk about, and return to.
The result is a brewery brand that stands apart not simply because of what it serves, but because of the world it has built around itself. A place where craft, music, conversation, and community move together.
When the team behind Record Room set out to create India’s first vinyl microbrewery, it was to build a cultural destination where craft beer, analogue music, and community could come together. We built the brand from the ground up - developing the philosophy, identity system, social media ecosystem, and communication strategy around a single idea: “Everything Moves Here."
From naming and positioning to visual identity, verbal identity, and launch strategy, the challenge was to create a brand world that felt immersive, emotionally resonant, and impossible to confuse with anything else in the category.
The work extended beyond branding into launch communications and ongoing brand building. Through PR, storytelling, and a continually evolving social media presence, 33&Brew grew into more than a brewery - it became a brand people wanted to experience, talk about, and return to.
The result is a brewery brand that stands apart not simply because of what it serves, but because of the world it has built around itself. A place where craft, music, conversation, and community move together.
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