The Challenge
Our challenge? To drive awareness and amplify on-ground buzz, we activated a network of over 1,000 influencers from more than 15 cities—ranging from macro to micro—influencers.
Our Approach
The Impact
Swiggy SteppinOut collaborated with us for a large-scale influencer marketing initiative across 11 of its key intellectual properties (IPs), including fan-favorite events like Petting Out, Night Market, and the SteppinOut Music Festival. Our goal was to not only elevate the brand’s positioning but also extend its reach across both tier 1 and tier 2 cities. Over a span of two years, our strategic efforts helped shape the festival into a recognized cultural movement, attracting new audiences and deepening engagement with loyal followers.
This diverse pool ensured both breadth and depth of coverage, capturing attention nationally while maintaining hyper-local relevance. Our influencer curation went beyond numbers; we handpicked creators who authentically aligned with the brand ethos, sending them tailor-made invitations that fostered strong brand affinity and genuine excitement. Additionally, we crafted curated gift experiences that sparked organic social chatter and deepened emotional connection with the event. For broader visibility, we executed sponsored content campaigns with top-tier influencers, combining high-impact reach with authenticity. Select influencers also received exclusive invites for immersive, on-ground event coverage, which helped build real-time excitement and trust.
