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Senior Account Director
Public Relations
Niharica Rai
(FOCUS / EXPERTISE)
Niharica leads communications for a diverse portfolio of brands across lifestyle, F&B, beauty, and luxury. With a sharp editorial instinct and a strategic mindset, she crafts brand-defining narratives and drives impactful media visibility. Her leadership-driven, results-oriented approach ensures every story aligns with business goals while making a lasting impression.
(PAST EXPERIENCE)
A publicist and brand strategist with over 15 years of experience, Niharica has shaped distinct narratives and built memorable brand moments across industries including fashion, hospitality, beauty, and culture. Her work includes media relations, brand storytelling, and partnerships for names like Lite Bite Foods, Azure Hospitality, Fratelli Wines, The Ordinary, Montblanc (India), and Qatar Museums. Whether it’s launching premium AlcoBev brands or spearheading digital-first campaigns, she brings nuance, creativity, and clarity to every brief.
(FUN FACT)
She’s borderline obsessed with Formula 1 — race weekends are sacred, and she’s known to wake up at ungodly hours just to catch qualifying. To her, it’s storytelling at 300 km/h — and she wouldn’t have it any other way.