Yello! isn’t merely a living space; it’s a vibrant community where young individuals bloom. It symbolizes the first whisper of freedom, the echo of unexplored adventures, and the nurturing ground for new beginnings. Yello! is where every day unfolds a fresh start, a realm of endless possibilities and expressive living.
Yello! is conceptualized as a canvas of possibilities. It’s not just about providing a place to stay; it’s about creating a community where the youth can express, explore and embark on their journeys with a sense of freedom and belonging.
The task was to create a brand identity that resonates with the vibrancy and dynamism of youth. An identity that stands out and speaks to the bold and expressive individuals, reflecting their aspirations and the essence of limitless possibilities.
We embarked on a journey to strategically position Yello!, defining its audience and crafting a brand identity that resonates with vibrancy and youthful energy. From logo design to branding and stationery, every element was meticulously curated to echo Yello!’s ethos of freedom and endless possibilities.
Our approach was holistic, focusing on brand strategy, brand positioning and audience determination. We designed a logo and branding elements that are as bold and expressive as the community Yello! aims to nurture, ensuring that the brand stands as a beacon of youthful vibrancy and limitless possibilities.
